BA (Hons) Graphic Communication Design
University of the Arts London
Key Information
Campus location
London, United Kingdom
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
BA (Hons) Graphic Communication Design
Graphic communication design practice is changing. The wide availability of design software and digital production tools has resulted in a re-evaluation of what the trained, skilled designer can offer. In response, design professions have developed more sophisticated consultancy models. Design thinking, marketing, branding and strategy are now offered as a central part of their services. Graphic communication design is also increasingly carried out in a diverse range of contexts. These range from large commercial and governmental departments to independent practitioners and small enterprises.
BA Graphic Communication Design at Central Saint Martins takes into account this current industry climate. It explores graphic communication design as an expanded practice. It will provide you with a solid grounding in the discipline's core languages, contexts and applications, while also encouraging you to test and stretch its boundaries. The course structure is devised to support three types of practitioner:
- The inter-disciplinary designer or polymath who wants to stay broad-based
- The hybrid designer who works across a targeted combination of areas
- The specialist who has more specific discipline focus
The course curriculum places emphasis on five core processes: typography, digital, context, image and print. These are taught throughout the course and will provide a foundation for your studio work and theoretical studies. Led by staff specialists, you will also be introduced to areas such as photography, printmaking and bookbinding.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
Learning and teaching methods
Your primary means of learning will be through studio practice. This is supported by:
- Unit and project briefings
- Set and self-initiated project briefs
- Inductions, lectures and seminars
- Workshops and interdisciplinary study teams
- Event-based teaching (publication, conference, exhibition)
- Learning by doing (thinking through making)
- Peer learning
- Self and peer assessment
- Guest speakers
- Group discussions, reviews and critiques
- Working with clients on live projects and competitions
- Essay writing and supervision
- Independent study
- Platform-based teaching
- Communities of practice (working student groups based on student-initiated themes.
Assessment methods
- Evidence of participation in taught activities
- Presentation of a completed set of projects
- Portfolio and verbal presentations
- Individual written reflections
- Learning agreements
- Written and visual documentation
- Essays
- Critical reports
For more information please visit the institute website.
Program Outcome
BA Graphic Communication Design students leave with a broad and valuable understanding of graphic communication design practice in its many forms. Skills acquired enable graduates to become versatile practitioners in many exciting and diverse professions.
Recent alumni activity demonstrates the breadth of careers within the subject, embracing interactive design, web design, advertising, graphic design, information design, illustration, photography, film & TV, animation, editorial design, typographic design, packaging design, brand development, exhibition design, book design, 3D design, as well as in fine art, writing and filmmaking.
For more information please visit the institute website.