BA (Hons) Critical Practice in Fashion Media
University of the Arts London
Key Information
Campus location
London, United Kingdom
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
BA (Hons) Critical Practice in Fashion Media
BA Critical Practice in Fashion Media is an experimental, inter-disciplinary and practice-led course that positions fashion media and communication as a potent tool through which to critically engage, confront and intervene in the most pressing issues facing us today.
At the heart of this critical practice course is the challenge of the climate crisis. The world in which we live, communicate and interact with each other is becoming increasingly unstable. Accordingly, the course understands critical practice to mean a practice that actively integrates itself in the world in order to transform it. As change-makers of the future, you will develop new forms of critical, creative, and technical skills, enabling you to not only navigate this uncertain terrain but also identify and implement emergent opportunities so as to bring about meaningful change.
In the first year of the course, you will be introduced to the core skills of critical practice: storytelling and collaboration. The second-year builds on these core skills by inviting you to situate them within an applied context: strategic thinking and speculative design, designing of spatial experiences, and the mobilising and communicating of climate activism. The third-year consolidates these skills and expands them further by enabling you to identify, develop, and realise your own critical practice through an extended practice-led, research-driven project. Finally, you will bring your body of work together as you build your own portfolio.
Working with internal and external partners, the course is delivered through workshops, seminars, lectures and live projects. You will experiment with established and emerging disciplines and media including moving image, photography, writing, AR/VR, audio, strategic and speculative design, spatial and experiential design, collaborative practice, and activism.
Through this integrated, experimental, and inter-disciplinary approach you will develop your own critical and creative voice that you will be used to push boundaries, and opening up new possibilities for the future of fashion media and communication.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
Stage 1 (Level 4)
The units you will study in Year 1, Stage 1, Level 4 are as follows:
- Introduction to Fashion Communication
- Hybrid Narratives
- Fashion Cultures and Histories
- Better Lives
- Critical Collaboration
Stage 2 (Level 5)
The units you will study in Year 1, Stage 1, Level 4 are as follows:
- Critical Issues in Fashion Research
- Speculative Futures
- Inside the Industry
- Situating Your Practice
- Critical Climate
- Spaces of Experience
Stage 3 (Level 6)
The units you will study in Year 3, Stage 3, Level 6 are as follows:
- Research and Development for Critical Practice
- Cultural and Historical Studies Dissertation
- Critical Practice
- Portfolio
Program Outcome
The assessment program is designed to follow the learning and teaching methods which are employed to support the integrated achievement of the course outcomes:
- Demonstrations, workshop practices;
- Technical workshops;
- Lectures;
- Group discussions and team working;
- Self‐directed study simulations and work study placements;
- Group and individual tutorials;
- Seminars;
- Critiques;
- Panel discussions
Program Tuition Fee
Career Opportunities
All of our undergraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.
LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:
- An on-course work experience or placement year. Please note, this is not available on every course; please see the Course Details section for information about work placement opportunities.
- Access to to speaker programs and events featuring alumni and industry.
- Access to careers activities, such as CV clinics and one-to-one advice sessions.
- Access to a graduate careers service
- Access to a live jobsboard for all years.
- Advice on setting up your own brand or company.