Specializing Master Corporate Communication
Università Cattolica del Sacro Cuore
Key Information
Campus location
Milan, Italy
Languages
English
Study format
On-Campus
Duration
1 year
Pace
Full time
Tuition fees
EUR 10,000
Application deadline
27 Jun 2024
Earliest start date
Sep 2024
Introduction
Specializing Master Corporate Communication
The Master in Corporate Communication will enhance the potential of young brilliant professionals to tackle all the complexities of communication management. The Master training is centered on the most current and significant strategic and operational issues of communication in all its business configurations, in order to make the students acquire professional, interpersonal, and language skills necessary to be effective communicators in organizations and agencies.
Students are encouraged to explore trends, to think out-of-the-box, to be mindful about business and communication, and each module is designed to strengthen our students’ chances of becoming sought out professionals in the communication field.
The Master represents a truly international experience in the heart of the Italian capital of communication, Milan. The Master hosts on average more than 15 nationalities worldwide. This diversity makes the programme challenging and extremely enriching from the interpersonal standpoint. Students are constantly supported through class tutoring and coaching.
The Master offers more than 600 hours of in-class training, during which students are constantly involved in practice-based projects with companies, agencies and consumers plus intense field experiences such as consultancy projects, creativity lab, individual assessment interviews, self-branding sessions, team-working support, diversity management training, job interview simulations, and field trips.
The International Postgraduate Master in Corporate Communication has built over its 10-year activity an unrivalled networking with the top players in the branding and communication industry, both agencies and companies that are market leaders at the forefront of innovation. Moreover, this Master has developed focused relationships with niche market actors that excel in specific communication areas and competences that rely on disruptive thinking and openness to change.
The Master in Corporate Communication promoted by LABCOM (Research Lab on Corporate Communication) at Università Cattolica del Sacro Cuore.
Admissions
Scholarships and Funding
- Number of scholarships available: 1
- Scholarship value: €2.500
Curriculum
I. Enriching
- Corporate communication
- Communication planning and measurement
- Brand management & consumer-brand relationships
- Consumer & industrial marketing
- Qualitative & quantitative market research
- Communication skills
- Professional life and negotiation
- Netnography
- Advanced English for relationship management
- Italian language and culture
- Far East culture and language
II. Empowering
- Accounting
- Strategic planning and consumer insight
- Media Planning and budgeting
- Creativity lab
- Public relations
- Social media management
- Retail experience
- Consumer behavior
III. Enhancing
- Business-to-business relationships
- Internal communication
- Event and unconventional activations
- Crisis communication & issue management
IV. Experiencing
- Consultancy project ongoing - 7 ECTS
- Self-branding and professional ongoing training (individual assessment interviews; self-branding sessions; team-working support; diversity management training; job interview simulation; field trips)
Program Outcome
Total ECTS: 68
Program Tuition Fee
Career Opportunities
Graduates of the Master in Corporate Communication will gain a 360º communication knowledge and may become part of an organization or agency to carry out tasks related to strategic and operational management in all areas of communication:
- accounting and strategic planning
- digital communication, social media, community management and influencer marketing
- public relations and event management
- corporate communication
- marketing communication and branding
- consumer and trend analysis and insight development
- internal communication