The University of Law Business School Postgraduate

MSc Marketing

Are you looking to launch or accelerate your Marketing career? Our CIM (Chartered Institute of Marketing) accredited degree is designed with an emphasis on the most cutting-edge marketing channels, concepts, and developments in today’s fast-paced and ever-changing world of marketing. Covering subjects such as social media, data analysis and digital technologies, upon graduation you’ll be well placed to move up into a senior-level marketing role.

This course is also accredited by The Chartered Management Institute so upon successful completion of the course, you will have the option to apply for a CMI Level 7 Certificate in Strategic Management and Leadership as well as your degree. This course is also offered as an ‘Accredited Degree’ by the Chartered Institute of Marketing (CiM) meaning students will be able to gain industry-recognised qualifications at an accelerated pace.

Course Requirements

• 2:2 or above from a UK bachelor's degree, or equivalent qualifications.
• International students additionally require an English language level equivalent to IELTS 6.5 or above with a minimum of 5.5 in each component.

Course Details

Our MSc Marketing seeks to equip our students with the knowledge and skills required to develop cutting-edge marketing strategies in a national and global context during periods of both stability and uncertainty.

This course is taught by academics with extensive real-world expertise in small group sizes to ensure greater interaction and a personalized learning experience. You will apply the theoretical concepts of marketing to real-life case studies, in a practice-based environment and will also have opportunities to work with professional bodies, and employers and to undertake entrepreneurial activities.

You’ll cover the latest in digital and marketing technologies and how to drive customer engagement through effective data-driven marketing strategies. Brand management will be explored along with the latest social media channels and how they can be effectively harnessed.

You’ll graduate with the expertise sought after by today’s business employers to take your career to a senior level in the field of marketing management including digital communications and customer behaviour.

Course Structure

• Global Business Strategy (15 credits)
• Innovation Management in a Digital Age (15 credits)
• Success Through Business Ethics (15 credits)
• Brand Management and Social Media (15 credits)
• Marketing and Digital Technologies (15 credits)
• Consumer Behaviour (15 credits)
• International Marketing (15 credits)
• Digital Marketing Analytics (15 credits)
• Strategies for the Digital Economy (15 credits)
• Business Project (45 credits)
• Professional Development (non-credit bearing)

Course Information

Assessment

You will be assessed formally through a mix of individual assignments, group work, and Dissertation/Project work.

Structure

This course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.

Duration

• 1 year full-time (2 years with Placement Year)
• 2 years part-time (3 years with Placement Year)

Fees

September 2024 - June 2025

• UK (Home Fee Payer) - £11,850 per annum (London) £11,300 per annum (Non-London)
• International (Overseas Fee Payer) - £18,500 per annum (London), £17,000 (non-London)

September 2025 - June 2026

• UK (Home Fee Payer) - £12,300 (London) £11,750 (Non-London)
• International (Overseas Fee Payer) - £18,500 (London), £17,000 (non-London)