The Master in Digital International Relations and Diplomacy program is designed to balance theoretical knowledge and practical application. Geared towards empowering participants for swift entry into careers with UN organizations, our curriculum is tailored to provide a comprehensive understanding of international relations, coupled with hands-on experiences that mirror the dynamic challenges of the field. This dual approach enhances academic excellence and equips students with the practical skills necessary for success in their future roles.

The Master in Digital International Relations and Diplomacy (60 ECTS) is a one-year, three-term, full-time program. Each term comprises two subject-specific courses plus a project-based module and a skills-development module. Throughout the year, students will also participate in real-life case studies, and international negotiations, will have access to international organizations, and will participate in the innovative Business Immersion Weeks which take place every term. To graduate, participants must also complete an internship and internship report.

Year 1

Term 1 (18 ECTS)

• Introduction to International Relations & Diplomacy I – UNITAR
• The Evolution of Diplomacy: From Embassy to Digital Stakeholder Diplomacy
• The Diplomacy of Big Data, Analytics & Information
• Tools for Success
• Business Immersion Week
• Winning Strategies for Market Entry

Term 2 (18 ECTS)

• Introduction to International Relations & Diplomacy II – UNITAR
• Scenario Management for the Future
• Cross-Cultural UX: Public Opinion & AI Diplomacy
• Developing a Leadership Edge
• Business Immersion Week
• Strategic Development for Business Success

Term 3 (18 ECTS)

• Introduction to International Relations & Diplomacy III – UNITAR
• Diplomacy
• Ethics & Diplomacy
• Building Successful Teams
• Business Immersion Week
• New Product Development for Growth

Learning Outcomes

The program develops a comprehensive view of the role of modern tools in international relationships and diplomacy, and how fundamental it is in driving these relationships. During this program, students will:

• Investigate the impact of political, economic, sociocultural, technological, and physical environments in international relations and how to manage them
• Understand the relationship between technological tools and political action
• Learn analytical, strategic, and operational diplomatic competencies
• Study the major processes of international relations through case studies, practical experience, and class discussion

Degree Awarded

A joint master's degree from UNITAR, the United Nations Institute for Training and Research, and EU Business School Switzerland, which is internationally accredited by ACBSP, IACBE, and IQA, and certified by Educa.

Benefits of Studying a Master's

• International networking with classmates, lecturers, and business professionals
• Improve critical-thinking skills and learn to be a problem-solver
• Gain a global perspective by studying in a diverse and multicultural environment.

Upon the successful completion of any of the EU's master's degrees, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, the EU's programs are designed to foster the skills required for a successful career in the international business arena.

EU's graduates possess an international mindset, and multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their businesses.

International Affairs Analyst

International affairs analysts specialize in aspects of international relations such as security, trade, foreign policy, and overseas development. They create and revise policies relating to relationships between different states, often conducting quantitative and qualitative research regarding markets, industries, investments, and organizations.

International affairs analysts must have excellent diplomatic, analytical, and research skills. Strong organization, conflict resolution, and the ability to work with people in a cross-cultural context are essential requirements for this role.

Corporate Affairs Advisor

Corporate affairs advisors are responsible for managing internal and external communications, stakeholder engagement, and ensuring that a company’s public image is favorable and in line with branding. They may also be involved in developing business policies and strategies and monitoring any changes applied to these areas.

Corporate affairs advisors require excellent communication, analytical, and collaboration skills. They must possess strong knowledge of public policy and business law.

NGO Officer

NGO officers handle a range of aspects relating to non-governmental organizations. They may work at the national or international level, overseeing administration, project management, marketing, fundraising, and public relations. NGO officers are also responsible for managing other employees and volunteers.

Strong communication and organizational abilities are key for this role, together with social and political knowledge. Emotional resilience and teamwork skills are also essential.

Public Policy Analyst

Public policy analysts assess legislation relating to healthcare, the environment, education, crime, and other areas concerning social structures and circumstances. They provide briefings to government executives and politicians, influencing action and studying the impact and effectiveness of law enactment.

Public policy analysts require a blend of hard and soft skills, combining strong analytical and critical thinking with excellent collaboration and communication abilities.

International Political Consultant

International political consultants advise politicians and political candidates on PR and campaign strategies, working across a range of areas that encompass marketing and media relations to fundraising initiatives. They provide information and insights on voter outreach and demographic profiles, which inform the decisions of political professionals.

International political consultants must possess excellent communication skills together with a strong knowledge of international law and business. They must be flexible to collaborate with a variety of different professionals, and able to manage high-pressure environments.

Why Geneva?

Studying the Master in Digital International Relations & Diplomacy in exclusive partnership with the United Nations Institute for Training and Research (UNITAR) in Geneva allows students to benefit from proximity to the Swiss capital’s remarkable concentration of outstanding intergovernmental organizations, financial institutions, and the headquarters of multinational companies. It is home to the highest number of international organizations in the world, including the United Nations, the World Trade Organization, the World Health Organization, and the Red Cross. EU students are given an insider’s glimpse of the workings of these world-famous organizations and institutions during company visits and networking events.

The diverse and international community in Geneva allows students to gain a global mindset and expand their cultural awareness during their time in the EU. These soft skills are essential for any future business leader's repertoire and are highly desirable traits in the international job market. Geneva’s combination of tranquility, diversity, and business excellence makes this city a perfect location to gain a business education.