Fashion and Creative Industries

Fashion and Creative Industries

The course in Fashion and creative industries is designed to train professional figures able to fit into the communication and creative processes of the sector with the appropriate critical-theoretical knowledge of the different artistic-visual languages necessary for the understanding of fashion and able to use the methodological and practical tools to address the main challenges underlying the processes of conception, development and promotion of fashion creations and products of other creative industries.

1st Year

• Contemporary visual arts
  • History of contemporary art
  • Art and media
• Advertising laboratory
• Laboratory of effective communication techniques I (written communication)
• Web communication and social media
• History of fashion and design in Italy
  • History of fashion
  • History of design
  • History and culture of Made in Italy
• Cultures and languages of the creative industries
  • Semiotics of creativity
  • Creative industries archives
• Professional English I

2nd Year

• Aesthetics of fashion and design
• Interculturality, sustainability, inclusiveness
• Laboratory of effective communication techniques II (oral communication)
• Fashion and design marketing
  • Marketing fundamentals
  • Fashion and design marketing
• Economics and Management of Creative Industries
• Data and Trend Analysis
• Budgeting and Reporting for fashion and design
• Professional English II
• Law, brand, copyright

3rd Year

• Design thinking
• Laboratory of effective communication techniques III (visual communication)
• Visual design laboratory
• Design and creation workshop for design events
  • Design and creation of design events
  • Design Retail
• Professional English III
• Professional internship

Learning outcomes

The graduate in Fashion and creative industries will be able to:

• interpret the fields of fashion and design through art and artistic expression
• enhance the fashion and design sectors through the disciplines of communication
  connecting fashion and design to fields such as art, photography and cinema
• interpret the fields of fashion and design through art and artistic expression
• interpret the materials that make up the memory of the historical fashion companies
  enhancing fashion archives
• apply the acquired knowledge in an autonomous, original and critical way to design concepts for events and fashion shows
• create inclusive and intercultural communication products also for the web and social media
• design creative visuals for corporate identity or brands
• develop marketing and communication strategies for creative organizations, fashion and design industries and creative industries
• research, analyse and interpret quantitative and qualitative data for the anticipation of cultural and style trends in fashion and creative industries
• orientate themselves in the standards, including international standards, for the protection of intellectual property
• apply the knowledge acquired in new contexts (problem solving) in a clear and secure way, even when it relates to the fashion and design markets
• master the English language

Graduates in Fashion and Creative Industries will work in fashion companies, creative industries and design, research centres for the creative industry, specialist service companies for the fashion marketing sector, distribution and point of sale services, press agencies, event agencies, museums, foundations, art galleries, specialist publishing. They will be able to set up creative start-ups and practice freelance

• Fashion and design communication specialist
• Trend Hunter
• Junior Art Director

The teaching of the course, carried out by internal teachers and professionals in the sector, is characterized by innovative content and methods based on a strong integration between academic lectures, laboratories, project work and experience "in the field".