Artificial Intelligence for Business and Society
The International University of Languages and Media (IULM)
Key Information
Campus location
Milan, Italy
Languages
Italian
Study format
On-Campus
Duration
2 years
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
Artificial Intelligence for Business and Society
The Master's Degree in Artificial Intelligence for Business and Society is a new educational pathway characterised by an innovative and interdisciplinary approach that trains professionals to better understand and manage marketing activities and business innovation processes based on Artificial Intelligence and advanced analysis of Big Data.
The course offers a perfect mix of humanistic and technological content, lectures and workshop practice; it trains professionals, who are increasingly sought after on the labour market, who can bridge the gap between technological development and concrete applications in marketing, communication and business management.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
Year 1
Compulsory subjects
- Strategic management & digital technology
- Basics of computer science and Big Data management
- Advanced marketing and Artificial Intelligence
- Advanced marketing
- AI for marketing
- Statistics and Machine learning for marketing
- Probability and statistics for marketing
- AI and Machine learning for marketing
- Socio-cultural scenarios, regulations and ethics of the Big Data Society
- Socio-cultural scenarios of the Big Data Society
- Regulations and ethics for the Big Data Society
- AI: Mind and Machines
- Mind and Machines
- One workshop chosen from:
- Artificial Intelligence workshop
- Cognition, Neuroscience and Machine Learning workshop
- Elective courses
- Student's choice
Year 2
Compulsory subjects
- Data Mining & Text Analytics: Augmented intelligence to generate value from Big Data e texts
- Decision-making models for data driven marketing
- Digital advertising
- Marketing automation, marketing platform & analytics
- Virtual reality and augmented reality for marketing and advertising
- AI: Mind and Machines
- Mind and Machines
- One workshop chosen from:
- Artificial Intelligence workshop
- Cognition, Neuroscience and Machine Learning workshop
- Elective courses
- Stage
- Internship
Program Outcome
- Credits: 120
- Degree class: LM-91 - Techniques and methods for the information society
Learning Objectives
The Master's Degree Course aims to develop professional specialists who master transversal skills, both theoretical-strategic and operational, aimed at defining business growth paths and applying innovative technologies and Artificial Intelligence.
Therefore, the study program aims to develop skills in the processing of Big Data as well as decision-making and strategic abilities to perform analytical and managerial functions of high responsibility in private and public companies, including international ones. There is a significant technological component based on data analysis and Artificial Intelligence.
Program Tuition Fee
Career Opportunities
- Citizen Data Scientists for Business
- Data Analysts
- Data-driven Decision Makers
- Data Driven Marketing Managers