MBA: Marketing

Study one Program, gain two degrees. Richmond uniquely awards a UK and US qualification for all graduates, including MBA students.

All of our MBA students follow the same Program initially, which begins in the first semester with a thorough study of financial management, business economics and explores how to manage both organisations and people. In the second semester you'll move on to examine the principles of strategic management, how to implement global marketing strategies and conduct business research.

Also, you will have the opportunity to specialise in a marketing topic of your choice. It could be Marketing and Ethics or Marketing in a Digital World, either option giving you specialist knowledge in marketing management and techniques.

You'll then be able to choose a marketing topic for your professional project, with or without an internship, applying your learning to sharpen your practical skills.

The MBA faculty team at Richmond, which includes both academics and experienced industry professionals, is collaborative and supportive. They practice the latest teaching methods which stimulate critical thinking and creativity and encourage you to explore boundaries in your thinking and actions.

Learning alongside an international cohort of students will also enable you to share fresh perspectives on similar problems and build lasting business networks.

Fall Semester

• Economic Analysis for Managers
• Managing Organisations and People
• Global Marketing Strategy

Spring Semester

• Strategic Management
• Business Research
• Financial Management

Summer Semester

plus either

Internship with Professional Research Project or

Extended Professional Research Project

• Gain an MBA with a specialisation in marketing
• Develop your ability to manage strategically both a business and teams within the workplace
• Combine the best of American business education through case studies with UK focus on rigour and process
• Apply business principles to real-life situations through case studies and projects
• Experience an integrated internship which will prepare you for a future business career in marketing

Further Education

PhD, Parsons School of Design – New York, Central St Martins -UAL, London Business School, LSE

Career Paths

American Express, BP, Citroen Algeria, Coca-Cola Servicios de Colombia, Credit Suisse, Glencore India Pvt Ltd, Laura Ashley Foundation, Merrill Lynch, Royal Bank of Scotland, Standard Chartered Bank, UBS, and the United Nations