Newcastle University Postgraduate programs
Media and Public Relations MA
Newcastle upon Tyne, United Kingdom
DURATION
12 Months
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
GBP 22,800 / per year *
STUDY FORMAT
On-Campus
* international students; GBP 9,900 - home students full-time; GBP 4,950 - home students part-time per year;
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Introduction
This Media and Public Relations master's combines public relations practice with theoretical analysis of the media. Theoretical studies are put in context by social, cultural, economic and political issues.
This Master's in Media and Public Relations is for:
- students who have Public Relations (PR) knowledge through undergraduate studies or voluntary work
- PR professionals wishing to develop their academic knowledge and research methods
- Teaching draws on the research of specialists in media, communication and cultural studies.
Through the course you'll gain:
- a critical understanding of media, culture and society
- knowledge to theorise and analyse media and public relations
- knowledge of media law and public relations regulations in a transnational context
- an understanding of the strengths and weaknesses of different types of data dissemination
You'll also develop valuable professional skills, such as:
- analytical and critical skills to assess and conduct research in the field of media and PR
- the ability to deliver and evaluate a PR event in the public, private and voluntary sectors
- skills to set up a campaign network and deliver PR campaign messages
- skills to produce effective press releases
- written materials for traditional and digital media
Professional accreditation and recognition
Chartered Institute of Public Relations (CIPR)
This course is recognised by the Chartered Institute of Public Relations (CIPR), Europe's largest PR professional institute and the world's only Royal Chartered body for public relations professionals.
You will be affiliated with the CIPR North East regional group. You are welcome to attend any of the events that the group offers to its members at competitive prices, including:
- networking events and panel discussions
- seminars and webinars
- Q&As with authors of recent, internationally acclaimed publications discussing PR
Membership allows you to network with members. You can seek career advice and guidance, as well as interviewees for dissertation projects.
Rankings
- 1st in the UK and 8th in the world for sustainable development – Times Higher Education Impact Rankings 2022
- 42% of our research is classified as 4* world-leading research – Research Excellence Framework 2021
- 65% increase in research power since 2014 – Research Excellence Framework 2021
- Global Top 125 University - QS World University Rankings 2023
- Global Top 140 University - Times Higher Education World University Rankings 2023
Curriculum
What you'll learn
You'll build knowledge, understanding and skills through compulsory and optional modules. You'll carry out independent research into a theme or issue relating to media and public relations for your dissertation.
Part-time students take 80 credits of compulsory modules in year one and 100* credits in year two.
* 40 credits of optional modules and 60 credits of research dissertation
Compulsory Modules
- Media and Promotional Cultures 20
- Methodologies: Researching Media, Culture & Society 20
- Strategies and Management in PR 20
- Theoretical Approaches to PR 20
- Dissertation for MA Media and Public Relations 60
Optional Modules
- Global Security Law 20
- International Human Rights and Development: Global Challenges 20
- Law, Digital Markets and Competition 20
- Freelancing in Media and Communications 20
- Global Public Relations 20
- International Media and Law (Semester 2) 20
- Representations: feminism, race and intersectionality 20
- Cultures of Data Visualization 20
- Power, Politics and Communication 20
- Public Relations in Government and Politics 20
- Risk and Crisis Management 20
Admissions
Program Tuition Fee
Program delivery
You'll be taught using a range of methods, including:
- online learning materials
- seminars
- workshops
- online discussion groups
You're expected to work independently and in groups. You'll:
- read widely
- participate actively in discussions
- develop topics for investigation based on advice from tutors