Bachelor of Science in Marketing
Linnaeus University
Key Information
Campus location
Växjö, Sweden
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
SEK 337,700 **
Application deadline
Request info *
Earliest start date
03 Sep 2024
* Oct 16th 2023 – applications open
** tuition fees for students outside EU/EES/Switzerland: 337,700 SEK for the total program
Student Session
Moving to a new country, starting studies and a new life is a big step. Luckily for you, our students have already been through the process! Therefore, they would like to invite you to a webinar for students by students.
Introduction
Do you want to work with marketing? Our popular Marketing program is entirely in English and has an international intake. You will be studying with a group of students from all over the world and the program prepares you for an exciting career.
Degree
Bachelor of Science with specialization in Marketing (Main Field of Study: Business Administration)
This is Linnaeus University
Linnaeus University is a modern, international university in the southeast of Sweden. We are located in two nature-loving cities, one by the Baltic sea and one surrounded by lakes in the greenest city in Europe. More facts about Linnaeus University:
- Founded in 2010 through a merger between Kalmar University and Växjö University;
- Located in Kalmar and Växjö;
- 44,000 enrolled students;
- 2,200 enrolled international students;
- 6th largest university in Sweden in terms of the number of students;
- 780 partner universities in more than 80 countries;
- 100-degree programs on the first-cycle level, 8 of them taught in English;
- 80-degree programs on the second-cycle level, 35 of them taught in English.
Växjö
Roughly 15 minutes by bike from the city center, you will find Linnaeus University’s campus. It is like a small society with a university, student accommodation, and student life. Here you become part of a creative knowledge environment.
What will you come across on an excursion in Växjö – the city of contrasts? You will find good restaurants, a celebrated hockey team, and cozy cafés where you can enjoy a latte with lingonberry flavor. In Växjö, beautiful nature is always just around the corner; the city is surrounded by lakes and forests. Students like the combination of the city center and the active student life on campus. Your dream of the future starts here!
Career Opportunities
The program prepares you to work in both small and large companies. Our previous students work in different companies as marketers, marketing assistants, project managers, or information/marketing managers. But you'll also find them in various PR- and advertising agencies around the world.
International opportunities
The language of tuition is English. This way, you will prepare yourself not only for a national career but also for a career in international contexts. Further opportunity for internationalization is provided through the opportunity to study a semester abroad at one of our partner universities around the world. As a student in the marketing program, you have a unique opportunity to study your final year at Bern Fachhochschule in Switzerland. When you are awarded your degree, you will then get a “double degree”, which means that you can apply for your program degree from Linnaeus University and for a general degree from Bern.
Curriculum
Marketing entails many different things. Many think about advertising, but marketing is so much more than that. At the Marketing program, we work with identifying and meeting the market. It concerns understanding the customers’ needs and creating, communicating, and delivering value for the customer. As a marketer, it is your task to fulfill the customers’ needs and sell solutions to the customer, in order to ensure that the company is making money and can develop new products, services, and experiences. The semesters of the Marketing program are based on different perspectives and incorporate different subjects to give a well-rounded understanding. During the first semester, we start with the basics; the second semester takes on the perspective of the customer; the third semester takes on the perspective of the company. The fourth semester is planned so that you can go abroad as an exchange student to one of our many partner universities, which would give you valuable international experience. In the fifth and sixth semesters, we focus on meeting the market.
The Marketing program is characterized by a high tempo and a mix of theoretical and practical knowledge. Please note that the program is given in English in its entirety.