Master in Fashion Marketing, Communication and Event Planning (English or Spanish)

Master in Fashion Marketing, Communication and Event Planning (English or Spanish)

The fashion industry faces continuous change due to the wide variety of companies and establishments of different sizes and with different manufacturing, distribution and retail resources. Establishing a management system and marketing strategies for each type of organization is a complex task if we also take into account factors such as market globalization or price competitiveness.

With the Master in Fashion Marketing, Communication and Event Organization, students become experts and creatives capable of identifying, evaluating and selecting market opportunities through communication strategies and brand image. The program aims to train professionals capable of positioning a product and making it known through advertising campaigns, the press or the organization of events.

Learning objectives include:

• Training professionals who are able capable to developing and implementing business strategies with brands and fashion products.
• Providing the necessary tools to make and implement specific marketing plans in fashion companies.
• Train to manage, coordinate and produce fashion events, as well as to define the appropriate communication strategy for each event.

Master's Degree in Fashion Marketing, Communication and Event Planning

Credits: 60 ECTS

• Product Manager
• Project Manager
• Brand Manager
• Retail Manager
• Responsible for marketing and communication of fashion companies
• Technical marketing research
• Responsible trade marketing
• Head of media fashion
• Fashion marketing consultant
• Account executive
• Creative commercial
• Fashion journalist
• Events producer