La Salle Campus Barcelona – Universidad Ramon Llull

Bachelor's Degree in Digital Business Design and Innovation

Methodology

A new methodology is born: Learning by challenge. Challenge-based projects allow students to apply what they are learning in real time.

• Methodology in the classroom: Active Learner. Instead of listening to a lecture for an hour and a half, students move around the class, debating, helping their classmates, and, above all, applying the course content to their projects
• Focus on the latest technologies: Following the example of Singularity University, we believe that the most powerful way to solve the world’s greatest challenges is the application of exponential technologies. In La Salle Campus Barcelona, we work in multi-disciplinary teams, side by side with companies, to solve challenges

We want to teach a global thinking vision about business and the ability to work around the globe.

The Degree in Digital Business, Design, and Innovation has several international elements:

• Professors from many nationalities and with experience working abroad
• Visits to other countries during the degree to experience how you work in other areas and cultures, in Europe, the USA, and Asia
• Possibility of doing a semester abroad at another University

At La Salle Campus Barcelona, ​​the entrepreneurial ecosystem revolves around Technova, one of the top startup accelerators in Spain. Students can benefit from studying at a University which has a Technology and Innovation Park on Campus, where they can undertake internships or participate in projects such as Technova Young.

Year 1

Semester 1 / Semester 2

• Thought and Creativity I
• Digital Economy Principles

Semester 1

• Marketing Principles
• Quantitative and Qualitative Analysis
• Introduction to Digital Business Environment
• Communication, leadership and Team Management
• Foreign Language

Semester 2

• Digital Skills Development
• Creativity and Innovation Management
• Introduction to Accounting
• Entrepreneurship in Technology-Based Ventures

Year 2

Semester 1 / Semester 2

• Thought and Creativity II

Semester 1

• Managing by design
• Online Marketing in Digital Busines
• Financing Technology-Based Projects
• Business Model Deisgn
• Managing Emerging Technologies

Semester 2

• Managing Proejcts
• Investment and Financial Management for Technology-Based Firms
• Strategic Management and Innovation for New Ventures
• R&D&I Management
• E-commerce

Year 3

Semester 1 / Semester 2

• Thought and Creativitry II

Semester 1

• Social entrepreneruship
• Data science and business intelligence
• Mobile app management
• Startup Law

Year 4

Semester 1 / Semester 2

• Final Thesis
• Interships II

ELECTIVE SUBJECTS:

Semester 1 / Semester 2

• Department Collaboration I
• Department Collaboration II

Semester 1

• Global Development and Innovation Strategies
• Advanced Project Management
• Innovation in Developing Countries
• Global UX Design
• Innovation and Entrepreneurship Ecosystems for Sustainable Development
• Regional Innovation
• Leadership and Digital Strategy for Global Challenges
• Cutting-Edge Technologies
• Cross-cultural Development

Semester 2

• Department Collaboration III
• Department Collaboration IV

• Official name: Degree in Digital Business Design and Innovation
• Degree certificate issued by The Ministry of Education
• Credits: 240-ECTS

Goals

What will you get from this degree, which is one of its kind in Spain? One of a kind because it offers you the chance to put your projects into practice even as you study for an official degree, in just 3 years.

1. The skills you need to create your own company or head up an innovation department within an organization. Thinking like an entrepreneur is critical to carrying out innovative projects. The elements of an entrepreneurial mindset include: Intentional Curiosity, a Bias Toward Action, Self-Directed Learning, and Creative Confidence
2. The experience of having taken part in the creation of a company. Whether you’re setting up your own business or joining a team of entrepreneurs in a large organization, you'll have managed La Salle’s merchandising company during your degree. You’ll learn how to manage the finances of an eCommerce, how to design a convincing online marketing plan, how to analyze data for market intelligence and sell more, and how eCommerce logistics work. This experience will help you solve any problem you may encounter in the online environment
3. We develop your business skills. Through methodologies such as Design Thinking, Lean Startup, and Agile Development (SCRUM) using real projects, you’ll learn how to develop projects and create initiatives from the very beginning. The skills you’ll develop include IT and computer skills, strategic skills, digital and non-digital marketing, data management, innovation, business concepts, creativity, and planning techniques among many others
4. We develop your skills as a person. This degree will train you to make valuable contributions and set your company or start-up apart from the rest. This program empowers students with skills such as leadership, competitiveness, vision, creativity, positivity, personal brand management, strategy, networking, and decision-making, meaning you will become one of the leaders making a difference within companies, communities, and society in general by developing innovative ideas capable of changing people’s lives
5. We develop your ability to create and grow global projects, maximizing your ability to adapt to change and to have an impact on society. You’ll participate in events such as 4YFN, hackathons, idea contests, and conferences of all kinds. You’ll take part in the organization of some of these events, in others you will take part as a member.

For the Degree in Digital Business Design and Innovation we’re looking for candidates who possess:

• Business knowledge: you should have studied business-related subjects at secondary school or equivalent. The Social Baccalaureate in Spain is a good option to make sure you're prepared for this new adventure.
• An entrepreneurial mindset: you should have a combination of creativity and innovation, and be highly proactive and self-motivated, as well as being able to prove a record of entrepreneurial behaviour in the past. Have you created a website or blog? Do you have a YouTube channel? Is your Instagram account blowing up? We’re looking for people who will make things happen and lead change.
• Enthusiastic about the world of start-ups: you should be an avid follower of the world of start-ups, leading entrepreneurs and be interested in what’s happening in this fast-moving environment internationally.
• Creative confidence: you should be able to develop your ideas in uncertain and volatile situations and cope with experimental, highly innovative processes. You need to be able to get out of your comfort zone, in fact, you should love getting out of your comfort zone!
• Passion for technology: you should have a profound interest in new technologies and how they are transforming the business environment.
• Digital transformation: you must be curious about how companies are responding to the challenge of digitalisation and how companies can embrace the opportunities it presents.

Today's society requires professionals with digital skills, leadership, and creativity, and creating your own company is not the only career opportunity for students with this degree. Solid business sense, initiative, and innovation are highly valued by most organizations.

These are some of the career opportunities that will be open to you:

• CEO of your startup, entrepreneur, and founder of new companies. We show the way forward and offer advice, contacts, financing, and, in general, help students discover everything they need to start and grow.
• Intra-entrepreneur at a consolidated company - business development. The tools and techniques we cover during the degree, combined with the student’s creativity and drive, provide the necessary foundation for leading innovation programs at established companies.
• Digital project consultant. Consulting is a great way to get involved with many digital projects and learn more about different areas of knowledge or sectors of industry, and each new project represents a completely new challenge and opportunity.
• Professional at a consolidated startup. An excellent way to experience life at a start-up is to work at one that has already been established before leaping with your start-up.
• Digital Transformer - Innovation Manager. To survive in today's world, companies need to digitalize all their processes. A good career path for graduates from this degree will be to lead the digital transformation at companies that are trying to keep up with the pace of the changing world, or that want to embark on a new era of digital change within their organizations.

Smart Learning

A new educational model for a new normal.

This new normal requires a new way of teaching and learning, adapted to a changing and uncertain situation that demands flexible, intelligent, and technological learning that adapts to all the students’ new educational needs.

La Salle Campus Barcelona - Ramon Llull University endorses the new Smart Learning model and takes another step in its innovative DNA, affecting all areas of the educational process: the service to the students, international exchanges, remote internships, the telework model applied to internships with companies, the job bank, and research projects.

What is the new Smart Learning model?

State-of-the-art technology has been implemented in the classrooms that will allow students, both national and international, who cannot get to the Campus to attend and participate in classes without being physically in the classroom. The sessions given with on-site students will be broadcast live over the Internet and those who attend virtually will be projected on screens so that teachers and on-site students can see and interact with them. All students, both on-site and those who cannot come to the campus, will form a single group while maintaining the same academic schedule and contact with their classmates and teachers.

With the new Smart Learning model, students will have training which will be:

• Personalized, because it adapts to the student and their needs or circumstances, regardless of the health scenario.
• Flexible, because it overcomes the barriers of the online or face-to-face methods with a platform that allows face-to-face, blended, and distance learning.
• Intelligent, because it is a new way of teaching and learning that combines physical and interactive experiences.
• Technological, to implement the Smart Learning methodology, classrooms have been transformed into Smart Classrooms, which consist of:
• Audio system with more than 8,000 virtual microphones per classroom
• Cameras equipped with artificial intelligence
• Smart Boards to share content to and from the Smart Classroom, enhancing collaborative work.
  • Audio system with more than 8,000 virtual microphones per classroom
  • Cameras equipped with artificial intelligence
  • Smart Boards to share content to and from the Smart Classroom, enhancing collaborative work.