Master of Science in International Marketing

Increase your understanding of the future marketing needs of global companies in an international setting.

International Marketing is a program that develops your ability to address contemporary marketing challenges, including digitalization, globalization, and the rapid rate of market change.

The program has an emphasis on business practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behavior of consumers to the nature of the global economy. For example, you will become engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.

Courses focus on consumer behavior, market research, marketing communications, international marketing and export, and globalization of economic activity. The course contents mirror contemporary research and the situation companies experience right now.

The program prepares you for an executive career in marketing, taking on positions such as marketing manager, export manager/consultant, or international account manager.

All courses are given in English and the program is open to students from around the world. This international atmosphere contributes to a broad perspective of the issues discussed in class.

The program prepares you for an executive career in marketing, taking on positions such as marketing manager, export manager/consultant, or international account manager.

The program also prepares students for doctoral research education.

NB Preliminary list of courses

Year 1

• Consumer Behavior - 7.5 credits
• Marketing Theory - 7.5 credits
• Market Communication in a Digital World - 7.5 credits
• Marketing Research - 7.5 credits
• Applied International Marketing - 7.5 credits
• Contemporary Issues in International Marketing - 7.5 credits
• Master Thesis in Business Administration - 15 credits

Jönköping International Business School solidifies its position as a leading European Business School

On 4 December, the Financial Times published its latest ranking of the top European Business Schools. Climbing another six places from last year’s ranking to 82nd place, Jönköping International Business School (JIBS) once again affirmed its status of excellence among the top European business schools.

JIBS stands out not only for its academic achievements but also for its international profile. The school is globally connected with strong ties to the international business world. Almost half of the staff and 80% of the master’s students have a foreign background, contributing to preparing graduates for success in the international job market.

The strong international focus is clear in the Financial Times ranking. JIBS scores high on international mobility and the proportion of international faculty has earned JIBS the top spot in Scandinavia.