BSc (Hons) Marketing
Goldsmiths, University of London
Key Information
Campus location
London, United Kingdom
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
BSc (Hons) Marketing
Study BSc in Marketing at Goldsmiths for a programme that combines multiple disciplines such as Psychology, Sociology, Anthropology, and Management. You will be at the core of a new natural development, making this a special programme for anyone who wants to explore interdisciplinary links.
The structure of the BSc in Marketing degree unites two forces: first, meeting the educational requirements of a Marketing and Business undergraduate degree, and second to integrate different disciplines to make this a unique offer.
Wehave developed several research streams in the Institute of Management Studies and have investigated the areas of consumer behaviour, the psychology of marketing, web psychology, critical PR, branding, promotional culture and advertising.
What will you study?
- Marketing Fundamentals: These modules are aimed at providing you with the foundations of marketing theory and practice in areas such as product development, service design, promotion and advertising, brand management, and consumer behaviour.
- Marketing in Practice: These modules are aimed at helping you to apply your marketing skills in practice, especially in the areas of strategic marketing, market research and digital marketing.
- Economics and Management Foundations: These will introduce you to management theory and practice, organisational behaviour, and economics. Given the key role of marketing as a strategic function of an organisation, this BSc in Marketing aims to familiarise you with how a company works, and how marketing decisions are part of company strategy. Furthermore, marketing actions are closely linked to economic theories such as demand, supply, and pricing, and to legal constraints. For this reason, these modules aim to provide you with more contextual knowledge around the practice of marketing.
- Social Sciences: Marketing research and practice are heavily informed by social sciences in general, especially by psychology, anthropology and sociology. Very often, marketing practitioners who succeed in the industry have backgrounds in one of these subjects. These are also disciplines in which Goldsmithshas a solid reputation and expertise.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
Year 1 modules Module
- Introduction to Marketing
- Marketing Management
- Perspectives from the Social Sciences
- Foundations of Economics
- Organisations and Organisational Strategies
- Professional and Academic Skills in Marketing
Year 2 modules
- Consumer Behaviour
- Product Innovation and Management
- Brand Management
- Marketing Communications
- Market Research and Consumer Insight
Year 2 option modules
- History of Economic Ideas
- Sociology of Culture and Communication
- International Trade
- Mathematics for Economics and Business
Year 3 compulsory modules
- Digital Marketing and Social Media
- Consumer Culture
- Marketing Strategy
- Coding for Marketers
- Dissertation
Year 3 option modules
- Public Economics
- Art and Society
- Embodiment and Experience
- Mathematics for Economics and Business
- Marketing Analytics
Consumer Culture
Program Tuition Fee
Career Opportunities
The versatile nature of the degree means that its graduates would appeal to different sectors within the industry.
- First, graduates from this degree can work in the marketing function of companies as a marketing manager, brand manager, advertising and promotion manager, marketing strategist, marketing analyst, sales manager, or a PR officer.
- Second, given the strong market research focus of the degree, graduates can also work as a marketing auditor, and market researcher within: companies, market research agencies, and consultancies.
- Third, BSc graduates have the potential to work in advertising and marketing agencies as creatives, account managers, media planners, art directors, sales promotion executives, and event organisers.
The interdisciplinary approach of this BSc will give students the chance to gain expertise in a complementary field (e.g., psychology) that will provide them with a competitive advantage in obtaining marketing-related jobs. The versatile nature of the degree will also give graduates the chance to find jobs in related departments within organisations (i.e., not only in marketing departments).
Finally, this programme provides the training and the knowledge-base for proceeding onto a masters and/or PhD degrees, in fields such as Marketing, Management, Economics, Psychology, Sociology, Media and Communications, and Cultural Studies.
English Language Requirements
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