George Brown College
Diploma in Business – Marketing
Toronto, Canada
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
Request earliest startdate
TUITION FEES
CAD 17,925 / per year
STUDY FORMAT
On-Campus
* most programs fill quickly, so we strongly recommend that you apply at least six months in advance
Introduction
This Business – Marketing diploma prepares graduates for a variety of career opportunities in the exciting field of marketing. Students will build and demonstrate the skills needed to work in a wide range of organizations.
This learning experience will enable you to:
- Use the building blocks of a marketing plan to analyze the market, the customers and the competition.
- Describe the purpose and value of effective market research and design.
- Develop integrated and consistent communication strategies and solutions that will engage customers and help companies grow their brands through direct, digital, mass and social media channels as well as public relations and sales promotion.
Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:
- Ontario Colleges Marketing Competition
- Vanier BDC Case Challenge
- Enactus George Brown
- speed mentoring events
- Great Canadian Sales Competition
- Ad Week
This Centre for Business program is part of our specialized School of Marketing.
Your Field Education Options
Students have the option of earning a business elective credit with the Field Education Course (BUS 1067). Classes often incorporate case studies and projects that can involve industry partners.
George Brown College endeavors to provide field education opportunities with real-world challenges and clients.
Admissions
Scholarships and Funding
Scholarships for international students at George Brown College are generally in-program awards based on students’ academic performance (and other criteria) at George Brown College after the beginning of the academic program.
Curriculum
Required Courses
In order to graduate from the B120 program, you need to complete 27 courses: 22 Mandatory courses, 1 Business Elective or Field Education Course, 1 Mandatory General Elective, and 3 General Education Electives.
Depending on the results of your placement tests, you may be required to take COMM1000 Introduction to College Communication before progressing to COMM 1007. Similarly, you may be required to take MATH1027 (Business Math with Remediation) before progressing to MATH 1008. COMM1000 and MATH 1027 do not count toward the 27 courses required for graduation, and you will be charged for these extra courses. Please speak to the business office staff if you need any assistance.
General Education Courses (semesters 2, 3, and 4): You must complete 4 General Education courses (one per semester). One mandatory (“Successful Social Relations” – GHUM 1087) and 3 chosen from at least 2 of the following categories: Social Sciences (GSSC), Arts and Humanities (GHUM), or Science and Technology (GSCI).
You are required to make up any failed or dropped courses before you are eligible to graduate. You can make up these courses during the day, and some are offered in the evening through Continuing Education. Please check with the business office staff to ensure that the Continuing Education courses are equivalent to what is taught in the full-time program. Note that some courses may not be offered every semester. Our staff can assist you with any special timetable requirements you may have.
| Semester 1 | Semester 2 |
|
Select One General Education Elective |
| Semester 3 | Semester 4 |
Select One General Education Elective |
Select One General Education Elective Business Elective or Field Education Course |
Electives
Business Electives for Business - Marketing Program
- BUS 1067 Field Education
- CMMK 1120 Corporate Communication: Theory and Practice
- MARK 2028 Marketing Financial Services
- MARK 2053 Negotiation Skills
- MARK 2061 Applied Marketing Research
- MARK 3018 Marketing on the Web
- MARK 3007 Services Marketing
- MARK 3016 Not for Profit Sector Marketing
- MARK 3029 Case-Based Approach to Marketing Strategy
- MGMT 1034 Retail Marketing
- ACCT 2031 Managerial Accounting
- BUS 1044 Business Law
- CMMK 1114 Business Research and Report Writing
- CMMK 1156 Talking Business
- MARK 3032 Advanced Selling Skills
- CMMK 1127 The Business Media in Canada
- MGMT 3013 Shopper Research
- MGMT 2037 Retail Management
Program Outcome
The graduate demonstrates the ability to:
- Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
- Contribute to the development of an integrated marketing communication plan of a product, concept, good and/or service based on an identified market need or target.
- Contribute to the development of new and/or modified marketing concepts, products, goods and/or services that respond to market needs.
- Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good and/or service to respond to an evolving market.
- Contribute to the development of strategies related to pricing for a product, good and/or service.
- Analyze the viability of a concept, product, good and/or service in local, national or global markets.
- Participate in conducting market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors and others to maintain and grow working relationships.
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Operate within a framework of organizational policies and practices, when conducting business of the organization.
Program Tuition Fee
Career Opportunities
Your Career
Graduates are prepared for careers in a wide range of business sectors including marketing firms, advertising agencies, retailers, banks and other financial services institutions, government, not-for-profit, and small businesses. Potential positions may include:
- Marketing assistant
- Sales representative
- Customer service representative
- Account coordinator
- bBrand ambassador
- Advertising assistant
Future Study Options
This program has a pathway to the Business Administration – Marketing three-year advanced diploma program. Should you wish to continue with a more in-depth study of the field, you will benefit from a seamless transition into the three-year advanced diploma.
George Brown College has agreements with several colleges and universities in Canada and abroad that will give you credit for your college diploma.