BA - Bachelor of Arts in Leisure & Tourism Management
EU Business School
Key Information
Select location
Campus location
Barcelona, Spain
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
Jun 2024
Introduction
BA - Leisure & Tourism
With this bachelor’s degree, students will get an in-depth and practical understanding of hospitality management; quality of service; event and conference planning; and sustainability as it applies to tourism. The overview of these key business areas ensures that students gain a deep understanding of the industry while fostering their capacity for creative, entrepreneurial thinking. Case studies allow students to apply theoretical knowledge to real-world scenarios and find appropriate solutions.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the institute website for more information.
Curriculum
Option 1: EU Bachelor's Degrees
This is a six-semester, three-year program with 210 ECTS. The first year comprises core courses to provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated from the third semester onwards. On successfully completing six semesters, two final case studies and a dissertation, students earn an internationally accredited bachelor’s degree from EU Business School Switzerland and a state-recognized university bachelor's degree from Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Year 2
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Financial Accounting
- Business Finance Management
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Digital Economy
- Web Design & Web Analytics
- Digital Leadership
Year 3
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Introduction to Data Science
- Digital Transformation
- Entrepreneurship in Digitalization
Semester 6
- Business Consulting & Project Management
- Entrepreneurial Leadership
- Professional Soft Skills
- Financial Derivatives
- Consulting & Auditing Services
- The Future of The Financial Service Industry
Option 2: Bachelor's (título propio) + BA (Hons) in Business Management
This is a seven-semester, three-year program with 240 ECTS. The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated in the third, fourth and fifth semesters. In the third year, students focus on business management to equip them with key managerial concepts, theories and tools necessary for any business field. Upon the successful completion of two final cases and a dissertation, students earn a university-specific bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, and a Certificate of Specialization in one of the seven majors from EU Business School Switzerland. In addition students are awarded a state-recognized BA (Hons) in Business Management from the University of Derby, U.K. To earn these degree titles, students study in a hybrid learning environment.
As well as opening doors in the business job market, this option is recommended for students wishing to do graduate or post-graduate studies at a public university and/or work in the public sector.
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Boosting Creativity
- Digital Skills Development
Year 2
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Web Design & Web Analytics
- Digital Economy
- Digital Leadership
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Corporate Finance Fundamentals
- Real Estate, Pension Investment Funds & Trusts
- International Financial Management & Financial Institutions
Year 3
Semester 6
- Global Business & Strategy
- The Business Consultancy Project Part I
- Marketing Across Cultures
Semester 7
- Developing Leadership & Management
- The Business Consultancy Project Part II
- International Entrepreneurship
Program Outcome
Credits: 210 or 240 ECTS
Degree Awarded
- A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A bachelor’s degree from EU Business School Switzerland which is internationally acCreditsed by ACBSP, IACBE, IQA and certified by eduQua.
- A state-recognized BA (Hons) in Business Management from University of Derby, U.K.
Benefits
- Develop innovative thinking and a flexible mindset
- Learn managerial skills to lead teams successfully
- Develop a business personality to stand out from the crowd
Learning Outcomes
This bachelor’s program focuses on the economics, tourism and leisure management, research and communication areas within leisure and tourism. Throughout their studies, students will:
- Assess sustainability in a tourism organization or hotel.
- Understand the most important facet of the hospitality industry customerservice.
- Research major trends and assess their potential impact on the industry.
- Show an appreciation of contemporary global issues and how they relate to the tourism and leisure sector.
Program Tuition Fee
Career Opportunities
The Bachelor of Arts in Leisure & Tourism Management degree provides students with fundamental knowledge in all major business areas as well as specialist skills in the leisure and tourism industry such as tourism marketing and hospitality management. Students who successfully complete this degree may be interested in the following job positions.
- Travel Consultant
- Tour Operator
- Hotel Manager
- Conference Center Manager