BA - Bachelor of Arts in Digital Business, Design & Innovation
EU Business School
Key Information
Select location
Campus location
Barcelona, Spain
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
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Application deadline
Request info
Earliest start date
Jun 2024
Introduction
BA - Bachelor of Arts in Digital Business, Design & Innovation
Digitalization is continually expanding horizons. In addition to startups and new ventures, established businesses are also going digital to appeal to new generations and adapt to modern technologies. They all need entrepreneurial innovators who can come up with creative solutions that are also practical and applicable. Through this program young business leaders will develop the skills, adaptability and curiosity not just to keep up with evolution, but also think ahead and drive change.Students may choose to study either the six-Semester program (option 1) with 210 ECTS or the seven-Semester program (option 2) with 240 ECTS.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the institute website for more information.
Curriculum
Option 1: EU Bachelor's Degrees
This is a six-semester, three-year program with 210 ECTS. The first year comprises core courses to provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated from the third semester onwards. On successfully completing six semesters, two final case studies and a dissertation, students earn an internationally accredited bachelor’s degree from EU Business School Switzerland and a state-recognized university bachelor's degree from Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Year 2
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Financial Accounting
- Business Finance Management
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Digital Economy
- Web Design & Web Analytics
- Digital Leadership
Year 3
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Introduction to Data Science
- Digital Transformation
- Entrepreneurship in Digitalization
Semester 6
- Business Consulting & Project Management
- Entrepreneurial Leadership
- Professional Soft Skills
- Financial Derivatives
- Consulting & Auditing Services
- The Future of The Financial Service Industry
Option 2: Bachelor's (título propio) + BA (Hons) in Business Management
This is a seven-semester, three-year program with 240 ECTS. The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated in the third, fourth and fifth semesters. In the third year, students focus on business management to equip them with key managerial concepts, theories and tools necessary for any business field. Upon the successful completion of two final cases and a dissertation, students earn a university-specific bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, and a Certificate of Specialization in one of the seven majors from EU Business School Switzerland. In addition students are awarded a state-recognized BA (Hons) in Business Management from the University of Derby, U.K. To earn these degree titles, students study in a hybrid learning environment.
As well as opening doors in the business job market, this option is recommended for students wishing to do graduate or post-graduate studies at a public university and/or work in the public sector.
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Boosting Creativity
- Digital Skills Development
Year 2
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Web Design & Web Analytics
- Digital Economy
- Digital Leadership
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Corporate Finance Fundamentals
- Real Estate, Pension Investment Funds & Trusts
- International Financial Management & Financial Institutions
Year 3
Semester 6
- Global Business & Strategy
- The Business Consultancy Project Part I
- Marketing Across Cultures
Semester 7
- Developing Leadership & Management
- The Business Consultancy Project Part II
- International Entrepreneurship
Program Outcome
Credits : 210 or 240 ECTS
Degree Awarded
Option 1: Bachelor’s degrees
- A university-specific bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A Certificate of Specialization in one of the seven majors from EU Business School Switzerland .
Option 2: Bachelor’s + BA (Hons) in Business Management
- A university-specific bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A Certificate of Specialization in one of the seven majors from EU Business School Switzerland.
- A state-recognized BA (Hons) in Business Management from University of Derby, U.K.
Benefits
- International learning environment that creates multicultural understanding
- Improve communication skills for more effective leadership
- Learn from an outstanding faculty of business professionals and academics
Learning Outcomes
The program combines the practical development of digital skills with boosting creativity and entrepreneurial innovation. Students who take this program will also:
- Demonstrate a deep understanding of complex business processes and come up with creative business solutions in a fast-moving digital environment.
- Develop management and leadership skills.
- Demonstrate knowledge of new technologies and innovation.
- Obtain a practical working background which prepares them for immediate entry into a management position.
Program Tuition Fee
Career Opportunities
The Bachelor of Arts in Digital Business, Design & Innovation degree (título propio) provides students with business knowledge and specialist skills particularly in the digital area. Specialist subjects include digital leadership and digital transformation. Students who successfully complete this degree may be interested in the following job positions:
- Product Transformation Officer
- Digital Brand Manager
- Digital Transformation Manager
- Business Analyst