Master in Digital Marketing, Transformation & Design Thinking
EU Business School Switzerland
Key Information
Campus location
Geneva, Switzerland
Languages
English
Study format
On-Campus
Duration
1 year
Pace
Full time
Tuition fees
Request info
Application deadline
Request info
Earliest start date
Mar 2024
Introduction
Master in Digital Marketing, Transformation and Design Thinking
The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the School website for more information.
Curriculum
Year 1
Term 1
- Digital Marketing Strategies and Social Media
- Analytics, Metrics, and UX
- Winning Strategies for Market Entry
- Tools for Success
- Business Immersion Week
Term 2
- Digital Transformation: Technologies for Maximum Business Impact
- Design Thinking, HCD, and UX
- Strategic Development for Business Success
- Developing a Leadership Edge
- Business Immersion Week
Term 3
- Digital Entrepreneurship: Exploring Models and Startups
- Tech and Future Trends
- New Product Development for Growth
- Building Successful Teams
- Business Immersion Week
Program Outcome
Credits:60 ECTS
Degree Awarded
- A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Learning Outcomes
This master’s program develops the knowledge and skills to design effective strategic digital marketing plans and campaigns, understand customer motivation, manage brands on social media and leverage web analytics effectively. Students will be able to:
- Design effective strategic digital marketing plans and campaigns and understand consumer motivation, as well as the fundamentals of search engine algorithms.
- Develop innovative, creative and user-oriented ideas and solutions using the design thinking process and brainstorming and ideation techniques.
- Redesign and reimagine businesses and products driven by new technologies and apply a strategic approach to planning digital transformation.
Program Tuition Fee
Career Opportunities
Upon successful completion of this master's degree, students will have acquired a comprehensive knowledge of business management, as well as a wide range of practical skills in the areas of digital marketing, transformation, and design thinking. Students who complete this master's degree may wish to consider the following job positions:
- Design Strategist
- Digital Marketing Strategist
- Digital Adoption Manager
- Search Engine Optimization Specialist