BBA - Bachelor of Business Administration
EU Business School Switzerland
Key Information
Campus location
Geneva, Switzerland
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
Request info
Application deadline
Request info
Earliest start date
Jun 2024
Introduction
BBA - Bachelor of Business Administration
The Bachelor of Business Administration is a comprehensive degree that will prepare you for a full range of functions within the business world, making you a valuable asset to any organization. This program develops the business acumen required to conduct business on a global scale. Students will cover international negotiation, cultures and languages, while exploring the complexity of multinational organizations, with their intricate hierarchies, social frameworks and administrative challenges.
Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.
Gallery
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the institute website for more information.
Curriculum
Option 1: EU Bachelor's Degrees
This is a six-semester, three-year program with 210 ECTS. The first year comprises core courses to provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated from the third semester onwards. On successfully completing six semesters, two final case studies and a dissertation, students earn an internationally accredited bachelor’s degree from EU Business School Switzerland and a state-recognized university bachelor's degree from Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Year 2
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Cross-Cultural Business Issues
- Knowledge Management
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Marketing Research
- Leading the Way
- Service Management
Year 3
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Supply Chain Management
- Decision Analysis
- International Strategic Management
Semester 6
- Business Consulting & Project Management
- Entrepreneurial Leadership
- Professional Soft Skills
- Quality Management
- Retail Management & Merchandising
- The Future of The Financial Service Industry
Option 2: EU Bachelor's + BA (Hons) in Business Management
This is a seven-semester, three-year program with 240 ECTS. The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated in the third, fourth and fifth semesters. In the third year, students will focus on business management modules to equip them with key managerial concepts, theories and tools necessary for any business field. Upon the successful completion of two final cases and a dissertation, students graduate with an internationally accredited bachelor’s degree from EU Business School Switzerland and a university bachelor's degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain. In addition, they will be awarded a state-accredited BA (Hons) in Business Management from the University of Derby, U.K.
Students who wish to further their knowledge in one of the seven specializations can take an additional semester and earn a Diploma of Advanced Studies (título propio) with 30 ECTS awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Cross-Cultural Business Issues
- Knowledge Management
Year 2
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Marketing Research
- Leading the Way
- Service Management
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Supply Chain Management
- Decision Analysis
- International Strategic Management
Year 3
Semester 6
- Global Business & Strategy
- The Business Consultancy Project Part I
- Marketing Across Cultures
Semester 7
- Developing Leadership & Management
- The Business Consultancy Project Part II
- International Entrepreneurship
Program Outcome
Credits: 210 or 240 ECTS
Degree Awarded
Option 1: EU Bachelor’s degrees
- A bachelor's university degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
- A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
Option 2: EU Bachelor’s + BA (Hons) in Business Management
- A bachelor's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
- A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A state-recognized BA (Hons) in Business Management from the University of Derby, U.K.
Learning Outcomes
The Bachelor of Business Administration program equips students with a panoramic view of modern business. Through this program, students will:
- Acquire an understanding of current business issues through required readings and research.
- Analyze issues facing multinationals, companies and structures involved in change management.
- Demonstrate an understanding of the analysis, decision making and implementation issues of managing a service.
- Obtain a practical working background which prepares them for immediate entry into a management position.
Program Tuition Fee
Career Opportunities
The Bachelor of Business Administration gives students a comprehensive understanding and skillset in business. Students who successfully complete may be interested in the following job positions.
- Service Manager
- Sales Manager
- Product Manager
- Purchasing Manager