MBA in Leisure & Tourism Management
EU Business School Barcelona
Key Information
Campus location
Barcelona, Spain
Languages
English
Study format
On-Campus
Duration
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Pace
Full time, Part time
Tuition fees
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Application deadline
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Earliest start date
Oct 2024
Scholarships
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Introduction
MBA in Leisure & Tourism Management
Tourism is the fastest-growing industry in today’s business world and companies continue to require academically qualified managers to afford them an insight into the industry. This specialization explores the theories, practices and business models that make up the tourism and leisure field. Focusing on the development of executive skills, strategic aptitudes and creative thinking, this program will deliver the key competencies required in the industry while developing an understanding of international and intercultural management needs.
Admissions
Scholarships and Funding
Curriculum
Year 1
Term 1
- Transformational Management & Leadership
- Organizational Behavior
- Financial Reporting & Analysis
- Marketing in a Digital World
- Data Analysis for Managers
- Negotiation
- Consulting Lab
- Crafting Your Future I
Term 2
- Corporate Finance
- People & Talent Management
- Global Economics for Managers
- Strategy & Decision Making
- Management Information Systems
- Communication for Success
- Legal Issues & Business Ethics
- Crafting Your Future II
- Business Strategy Simulation
Term 3
- International Tourism Management
- Strategic Tourism Marketing
- Environments of Tourism
- Culture & Cross-Cultural Management in Tourism
- Digital Business in Tourism
Program Outcome
Credits: 90 ECTS
Degree Awarded
- A university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Learning Outcomes
In addition to industry-specific modules, the program focuses on development strategies and management styles specifically geared toward creating leaders in the industry who can also apply the same skills to the wider commercial market. Students will:
- Investigate the impact of tourism planning and development on economic, sociocultural and physical environments.
- Look at business from the point of view of both the consumer and the service provider.
- Explore issues that concern host-visitor relationships.
- Study the major processes within marketing through case studies and class discussion.
Program Tuition Fee
Career Opportunities
The MBA with a major in leisure & tourism management provides students with knowledge of business as well as a skillset in leisure and tourism. Graduates of this MBA program may be interested in the following careers.
- Event Planner
- Wellbeing Manager
- Hospitality Financial Manager
- Regional Manager
Program delivery
Three terms/one year (full time) or six terms/two years (part time)