MBA in Digital Business
EU Business School Barcelona
Key Information
Campus location
Barcelona, Spain
Languages
English
Study format
On-Campus
Duration
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Pace
Full time, Part time
Tuition fees
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Application deadline
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Earliest start date
Oct 2024
Scholarships
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Introduction
MBA in Digital Business
The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest-growing and most in-demand modern industries. The digital business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. Students will develop an entrepreneurial mindset and be well-equipped to start their own online business, join an existing company, or invent new ways of doing business online.
Admissions
Scholarships and Funding
Curriculum
Year 1
Term 1
- Transformational Management & Leadership
- Organizational Behavior
- Financial Reporting & Analysis
- Marketing in a Digital World
- Data Analysis for Managers
- Negotiation
- Consulting Lab
- Crafting Your Future I
Term 2
- Corporate Finance
- People & Talent Management
- Global Economics for Managers
- Strategy & Decision Making
- Management Information Systems
- Communication for Success
- Legal Issues & Business Ethics
- Crafting Your Future II
- Business Strategy Simulation
Term 3
- Digital Marketing Strategies
- Crafting the Digital Business Model
- Digital Business Architecture
- Digital Business Design
- The Digital Consumer
Program Outcome
Credits: 90 ECTS
Degree Awarded
- A university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Learning Outcomes
The managerial skills taught in the digital business are applicable to both those that wish to launch their own digital businesses and those who go on to work for an established operation. Students will also:
- Focus on marketing and branding essentials, such as banner and search engine optimization.
- Discover how to effectively build and maintain a corporate digital business.
- Form a practical approach to real world case studies and examples.
- Learn from the point of view of the consumer.
Program Tuition Fee
Career Opportunities
The MBA with a major in digital business provides students with comprehensive business knowledge as well as an advanced skill set in digital business. Graduates of this MBA program may be interested in the following careers.
- Head of Digital Marketing
- Director of E-Commerce
- Digital Marketing Consultant
- Digital Transformation Manager
Program delivery
Three terms/one year (full time) or six terms/two years (part time)