Strategic Vision (Company)

• Strategic company planning
• balanced scorecard
• Marketing plan
• Neuromarketing
• marketing science
• competitive intelligence
• Big Data

Technology and Digital Tools (Methods)

• E-mail marketing
• Social Media Plan
• Strategic plan and tools for e-commerce
• E-Commerce and internationalization
• Web marketing metrics
• Content management systems
• Web positioning

New Business Models in the digital field (Innovation)

• Generation of business models
• Entrepreneurship
• Generation and development of innovation projects
• Internships in companies
• Seminars and conferences
• Individual work, supervised development

Transversal Sessions

• Internships in companies
• Seminars and conferences

TFM

• Individual work, supervised development

• Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context
• That students know how to apply the knowledge acquired and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of study.
• That students are able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments.
• That students know how to communicate their conclusions and the ultimate knowledge and reasons that support them to specialized and non-specialized audiences in a clear and unambiguous way.
• That students have the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous

General Competences

• CG1 Ability to design and implement Information and Communication Technologies in company management
• CG2 Ability to handle collaborative work tools and methodologies formulated in a digital environment
• CG3 Apply the knowledge acquired in strategic marketing and business management in a predominantly digital environment, regardless of the sector and/or market in which it operates, to generate value creation projects in the economic and social environment
• CG4 Ability to lead work teams in digital environments
• CG5 Have a proactive attitude towards decision-making and problem-solving processes that occur in their professional work as a result of the constant innovation of processes, products/services and organization
• CG6 Effectively communicate knowledge and duly argued conclusions to specialized and non-specialized audiences in a clear, concise and complete manner and using in each case the most appropriate channel for each of them.
• CG7 Formulate judgments and evaluations based on reflections resulting from the integration of acquired knowledge and the limited information available surrounding any circumstance and professional decision-making
• CG8 Ability to develop supervised professional work in any specific field of marketing and management in a digital business environment, collaborating and learning with other professionals
• CG9 Stimulate the leadership and motivation capacity that any entrepreneurial initiative entails for its adequate implementation, in a context of uncertainty and risks.

Specific Competencies

• CE1 Ability to design business models in a digital environment
• CE2 Ability to develop a sufficiently complex study in any of the specific areas of Marketing and Business Management
• CE3 Be able to identify and/or generate business or value creation opportunities that allow you to develop a viable idea in the socio-economic environment
• CE4 Integrate the values of corporate social responsibility in the projection of the contemplated strategies
• CE5 Adequately interpret the economic-financial structure of an organization in light of its adaptation to a business model in a predominantly digital environment
• CE6 Know and design appropriate management information and control systems adapted to new business models
• CE7 Identify and implement appropriate innovation processes in organizations, facilitating the mechanisms for their proper implementation
• CE8 Select the appropriate online media for the company's advertising and promotion actions
• CE9 Plan and implement strategies and generation of content on social networks, blogs, video communities, and other social media
• CE10 Be able to advanced analyze information using Business Intelligence or Big Data tools in order to make better online business decisions.
• CE11 Master the main concepts and basic legal aspects that encompass jurisprudence applied to the digital environment, paying special interest in those basic competencies for professional practice
• CE12 Be able to effectively direct, coordinate and manage the entity's human resources.