Master in Marketing and Political Communication

Prepare to be the political leader, advisor or consultant that our society demands and needs.

The Master in Marketing, Communication and Political Consulting allows you to learn in situ, getting to know the political reality of various countries. Thanks to the international stays of this Master, you will be able to get to know several of the great political centers around the world and you will carry out academic stays at universities in several countries.

Once you complete the program, you will obtain a private qualification from ESIC Business & Marketing School & the ALEPH institution.

Why Study Political Consulting?

Politics serves to transform societies. The more complex the society, the more complicated campaign management is. The keys to modern politics are effective communication, the use of tools and security and transparency.

Skills Learning

Writing, public speaking, research, displaying charisma, and using stress reduction techniques are the skills that a political consultant is assumed to have. But it goes much further. Communicate, manage a crisis, advise on public speeches, learn about society, data management, define strategies and, above all, offer solutions.

Everything is Politics

That phrase “everything is politics” is well known, since politics is present in all areas of society. Campaigns take place at a certain time, they are prepared for a specific date, but then they are analyzed, needs are put on the table, strengths, victories and defeats are assessed. You constantly have to update yourself because society continues to advance.

Multidisciplinary

Training in marketing, communication and political consulting covers many areas, a fact that requires that a profile meet certain characteristics. You will become an expert in communication, but also in public relations, advertising, commerce and much more.

Modality: Online

Spanish Language

This program is aimed at university graduates in the field of social sciences, communication, legal and political sciences. In addition, it is also designed for professionals from the world of politics: deputies, senators, mayors, candidates, advisors to institutions, organizations, consultancies, communication offices, etc.

It doesn't matter if you are a recent graduate with little professional experience or a professional from the world of politics, we have two formats for you to share a classroom with professionals like you.

The academic program is made up of thirteen learning modules and a final project. The program culminates with a specific week where classes are received from outstanding speakers and a Government Simulation is carried out.

• Political consulting as a profession
• Research and analysis of public opinion. Quantitative electoral research methodologies. Polls, surveys
• Data mining: smart data for electoral microtargeting
• Strategic planning of electoral campaign
• Narrative, message and image of the candidate
• Electoral campaign organization: team management, fundraising and mobilization techniques
• Crisis management and communication
• Oratory, political speech and electoral debates
• Media training
• Electoral advertising: spots, graphic advertising and events
• Digital electoral campaign strategy
• Communication on social networks in the electoral campaign
• Final work

• #1 Spain - Leaders in Marketing Masters according to El Mundo
• #3 Spain - Esic on the Podium of the Best Business Schools, for Recent Graduates and Young Professionals
• #3.4 Europe: Esic among the best Europeans taking marketing programs
• #49 In the world: the best marketing school according to alumni, students and employers

1. The main objective of this master's degree is to provide you with a deep understanding of how electoral and institutional communication campaigns are designed and executed.
2. You will acquire knowledge to carry out effective campaigns for different actors; political candidates, political parties, governmental and non-governmental organizations and other actors
3. You will focus on training yourself as a highly trained and effective professional, but you will also delve into ethical values to obtain complete professional training.

The Master in Marketing, Communication and Political Consulting opens up a variety of professional opportunities in the political, business and organizational fields. Some possible career opportunities include:

• Political consultant
• Political analyst
• campaign director
• Media analyst
• Researcher in political and public communication (ComPol)

At ESIC we know that the best way to learn is practically. Therefore, our program is designed based on tools, workshops, real cases and use of licenses so that you access the labor market with the greatest possible preparation. Our MCCP stands out for:

• Transforming personal and academic experience through your international stays
• Synchronous virtual classes in contact with top-level teachers
• Immediate application of the work carried out
• Practical methodology through workshops and simulations
• International faculty made up of political leaders, consultants and university professors
• Student with leadership capacity that enables horizontal learning and the promotion of professional alliances
• Access to a network of contacts throughout Latin America.