EIML Paris Ecole Internationale de Marketing du Luxe
Course: Summer Session 2024
Paris, France
DURATION
1 Weeks
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
30 Apr 2024
EARLIEST START DATE
17 Jun 2024
TUITION FEES
EUR 750 *
STUDY FORMAT
On-Campus
* tuition fees for one summer module
Introduction
LANGUAGE OF INSTRUCTION: Courses are taught in English
Luxury Means Creation and Excellence.
In all its dedicated fields - jewelry, watchmaking, fashion, perfumes, beauty products, hospitality, and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated, and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing.
EIML Paris
EIML Paris offers a five-year higher education program from Bachelor to Master’s level specializing in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc.
The summer session is divided into 5 modules that can be attended independently :
- Luxury codes and market
- Luxury, fashion and accessories industry
- Luxury, fragrance and cosmetic industry
- Luxury, watches and jewelry industry
- Luxury hospitality management and gastronomy
The program covers areas such as Introduction to History of Luxury Products, Consumer Behavior, International Luxury Markets and Retailing.
Company visits are a unique opportunity to see in practice issues learnt in classes and meet with professionals.
Luxury Means Creation and Excellence In all its dedicated fields – jewelry, watch making, fashion, perfumes, beauty products, hospitality and services Luxury is linked to perfection.
Defining Luxury is subjective ; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft « Houses ». Thus, consumers of luxury products and services are concerned by both quality and standards of processing.
LUXURY CODES AND MARKET OVERVIEW - WEEK 1 : From June 17th to June 21st 2024
LUXURY, FASHION AND ACCESSORIES INDUSTRY - WEEK 2 : From June 24th to June 28th 2024
LUXURY, FRAGRANCE AND COSMETIC INDUSTRY - WEEK 3 : From July 1st to July 5th 2024
LUXURY, WATCHES AND JEWELRY INDUSTRY - WEEK 4 : From July 8th to July 12th 2024
LUXURY HOSPITALITY MANAGEMENT AND GASTRONOMY - WEEK 5 : From July 15th to July 19th 2024
Admissions
Curriculum
CERTIFICATION
- A Certificate is given upon completion of all assignments such as multiple-choice questionnaires, group work, case studies. - Active class participation and company visits are mandatory. - Students can earn 2 to 8 ECTS (European credits) for the courses taken during the Summer Session.
SUMMER SESSION PROGRAM
LUXURY CODES
Fashion Market in France and Europe - Fashion and French Designers - Brand Management in Fashion and Accessories - Create your mood board and collection - Haute Couture and Made in France know-how - French Dress Code - Merchandising - Company visits/conferences and cultural visits - Visit of Versailles Castle - Store tour in Faubourg Saint Honoré
FASHION AND FASHION DESIGN INDUSTRY
Cosmetic and Perfume Market in France and Europe - History of iconic French Perfume - Brand Management in Cosmetics and Perfume - Create your own Eau de Cologne - Consumer Behaviour and Trends - French ceremonial of Sales - Distribution in Europe and Travel Retail - Company visits/conferences and cultural visits - Merchandising tour in different perfume stores
FRAGRANCE AND COSMETIC INDUSTRY
Jewelry and Timepieces Market in France and Europe - History of Jewelry and Timepieces - Brand Management in Jewelry and Timepieces - Jewelry Design and Mockup - Gemology - French Etiquette and ritual - Company visits/conferences and cultural visits - Jewelry tour in Place Vendôme
JEWELRY AND WATCHES INDUSTRY
Luxury Hospitality Market in France and Europe - Focus on French Designers and Interior Design - Hospitality Brand Management - Chef Business Models and History of French Haute Gastronomie - Concierge Services - Tableware workshop - Company visits/conferences and cultural visits - Visits of 5-star hotels and palaces - Wine Tasting
LUXURY HOSPITALITY MANAGEMENT
Luxury Markets and Key Players- Luxury Codes- Customer Relationship Management in the luxury sector- Brand Management in Luxury- Store visits (Place Vendôme)- Merchandising Strategies