Fashion Management with Marketing MA
De Montfort University
Key Information
Campus location
Leicester, United Kingdom
Languages
English
Study format
On-Campus
Duration
12 months
Pace
Full time
Tuition fees
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Application deadline
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Scholarships
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Introduction
Fashion Management with Marketing MA
This course is ideal for graduates with a fashion, textiles or business degree who aspire to a fulfilling career as a leader where you can set the pace and direction within this broad and competitive sector. Our program aims to equip you with the specialist skills and real-world expertise you need to confidently offer creative solutions to industry challenges.
Learn key strategies for fashion marketing and gain a thorough understanding of integrated brand management by exploring sensory, emotional and spiritual branding. You will advance your understanding of how products are developed to commercial quality standards from concept to production by focusing on sourcing approaches, critical path management and customer analysis.
Examine the impact of ethical and environmental considerations on designed products, garment production and business ideology and develop your own critical position on the major sustainability issues facing the sector.
Our teaching experts are at the forefront of commercial and research activities, ensuring latest practice informs the curriculum and that your work is responding to contemporary industry issues. Your learning will culminate in a major project that allows you to contextualise your studies and support your career aspirations.
Admissions
Scholarships and Funding
Curriculum
Term one
- Research Methods
- Integrated Brand Management
- Fashion Promotion and Marketing
- Global Fashion Management 1.
Term two
- Global Fashion Management 2
- Critical Perspectives in Ethical and Sustainable Fashion
You will select two modules from the following term two optional modules:
- Managing Business Web Presence
- Business Planning for the Creative Entrepreneur.
- Global Markets: Designing businesses for international growth
- Design for Retail
Term three
- Final Project: Dissertation
OR
- Work based project
Program Tuition Fee
Career Opportunities
This program will equip you with a breadth of knowledge and skills applicable to a diverse choice of career opportunities within the fashion industry, including buying, marketing, public relations, merchandising and logistics management, management of the product development process, retail or brand management, product sourcing and supply chain management, and e-commerce.
Previous graduates have gone on to careers in buying at Sainsburys, at leading footwear company Bata in India, and progressed onto a PhD.