Advertising and Public Relations Management MSc

Advertising and Public Relations Management MSc

Focusing on a management approach within advertising and PR, this career entry course aims to enhance your understanding of the discipline and developy our managerial skills.

Accredited by the Chartered Institute of Marketing (CIM) for a Dual Award, you can achieve the CIM Professional Diploma in Marketing as part of your degree. This qualification is highly valued by employers.

Through a combination of theory and practice,you will study modules that reflect the changing marketing landscape.This includes areas such as social and digital marketing, branding and communications.

You can also choosetocompletethe Business Research Projectmodule. Thiswillsee youwork onareal-lifeprojectsupplied byanexternalbusinessand provide evidence-based solutions to thatorganisation– a great opportunityto experience life as a professional within this sector while studying.

Course modules

This course is grounded in the latest theory and also has a strong practical element. There will be many chances to apply your knowledge and develop the advanced skills that will help you to enjoy a successful marketing career.

The content of the modules reflects the changing marketing landscape. For example, developments in social and digital media are embedded throughout the programme and are integral to certain modules such as Direct and Digital Marketing, Strategic e-Marketing and New Media Perspectives.

Other key themes of the programme include: insight management, innovation and entrepreneurship, project management, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives.

Core modules

• Marketing Theory and Practice - an introduction to the key areas of marketing, building the foundation for further study – this module is for students who have not studied marketing before.
• Managing Advertising and Communications - provides a thorough grounding in all aspects of promotional activity, especially integrated marketing communications and the development and management of advertising campaigns.
• Social Media Strategy - examines the nature and evolution of the social media landscape as well as the implications of emerging and convergent social and mobile technologies for marketing strategy. Students will be guided to critically evaluate a range of theoretical frameworks that can be used to explain and utilise social media
• Brand PR - focuses on the use of Marketing PR at brand level. It concentrates on the use of PR techniques to build and promote brands. You will develop a critical understanding of Marketing and PR theories and practice and examine how they integrate with other promotional techniques.
• Research Methods for Marketers – develops research and analysis skills for an in-depth understanding of markets in preparation for the marketing analysis project.
• Corporate Communications

The following are typical of the elective modules offered:

• Advanced Marketing Analytics
• Creative Brand Strategy
• Direct and Digital Marketing
• Strategic e-marketing

There are numerous career opportunities in marketing communications and this degree will help you prepare for many of them. Graduates may go into advertising or PR agencies or take jobs client-side with the companies that employ the agencies. Alternatively, they may take the entrepreneurial approach and play a key role in a new venture such as a new division, a new brand or a company start-up. Whatever you decide to do, this degree will give you the skills you need to be a successful manager within this specialist field.

Recent graduates are now working for a variety of UK and international companies including IBM, Toyota, Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University. Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications, Creare Design, The Station Agency and Big Communications.

Teaching is delivered through formal lectures, informal seminars, tutorials, workshops, discussions and e-learning packages. The course provides opportunities to work on live or near live projects enabling students to gain further real world experience.