A graduate of the bachelor's study program "Entrepreneurship and Small Business Development" has the knowledge and skills needed to start and develop business activities both in the form of a sole proprietorship and in the form of establishing a business. Identifies, creates and evaluates business opportunities in a globalized market environment and can propose ways of using them, including the preparation of an appropriate business plan. He clearly defines global social and economic market influences on business activities and is able to take relevant measures. It applies an analytical approach to finding solutions to problems associated with business activity.

For the management of business activities, the establishment of their own business and its development, the graduate of the program applies procedures for obtaining and organizing all the necessary resources. He is able to define the appropriate business model. Knows, understands, defines and sets the management processes of newly established or developing business entities. He is able to design and apply approaches to securing business activities in a way that corresponds to the current phase of the company's growth. It defines the position of the own company both in the value system of the market and in the socio-economic context of the business environment.

The graduate has experience and skills acquired through own entrepreneurial activity and has experience in applying theoretical concepts and knowledge in a real business environment. The graduate's competence is based both on the experience of working in a team and on the interaction of the team and the company with customers, suppliers, competitors, business partners and other external interest groups.

Within the profile of the graduate, the acquired knowledge, skills and competences can be divided into three groups - professional knowledge, professional skills and general competences. For the area of professional knowledge and professional skills, the disciplines that are developed within them are specified in more detail, and specific outputs are defined for them.

Professional knowledge

• The field of economic theory and basic theoretical areas:
  
  • has the theoretical and conceptual knowledge needed to identify and analyze business problems in the context of the global market and market economy, clearly understands and defines the role of business activities and business entities in the globalized market economy and their social economic meaning, defines and understands mathematical tools and their importance in the field of analysis for the needs of business activities, understands the meaning of macroeconomic indicators and defines their impact on business activity.
• The field of business economics, finance, accounting and taxes:
  
  • defines and critically evaluates economic categories, understands and defines the elements of financial management of a business affecting business activities, clearly understands and defines the accounting and tax aspects of business activity.
• Business area:
  
  • defines the economic, financial and legal framework of business, knows how to define the functions necessary for the management and development of a business entity and the security of business activities, defines the variants of entry into business activities and explains their specifics, defines the factors of the business environment influencing the business activity and defines the principles of the development of business relations of the entity with interested interest groups in all phases of the company's development, defines the structure of the business plan and approaches to its creation, defines approaches to evaluating the business potential of companies and business projects.
• The field of management and leadership:
  
  • defines and critically evaluates management approaches and principles of leadership for the development of business activities, defines methods and procedures used in key management functions to ensure the development of business activities.
• The area of marketing and business communication:
  
  • o defines marketing approaches in the environment of small and medium-sized enterprises, defines methods of developing business communication, defines approaches to the development of services as a product, defines approaches to developing the brand of small and medium-sized enterprises.
• Presentation and communication techniques:
  
  • o describes and understands communication and presentation techniques for the presentation of the company and its intentions, defines approaches in communication within the team, clearly defines the role of communication with interest groups and defines appropriate personal and virtual communication tools.
• Professional language skills:
  • o broad and advanced knowledge of English terminology in the field of business management and economics with an emphasis on the activities of a business entity.
• Professional skills
• The field of economic theory and basic theoretical areas:
  
  • applies broader economic-theoretical knowledge at the level of activity of business entities, identifies current economic variables from the point of view of the business entity, applies mathematical approaches for the analysis of relevant areas;
• The area of business economics, finance, accounting and taxes:
  
  • applies knowledge from business economics, accounting and taxation to ensure the standard functioning of a small business;
• Business area:
  
  • identifies a business opportunity, evaluates the potential of business development and cooperation with partners and investors in the domestic market environment as well as in the international context, applies procedures for the introduction and innovation of products on the market both in the area of products and services, applies creative and innovative business approaches based on critical evaluation of options taking into account possible risks at the level of the domestic and international market, applies legal regulations at the level necessary for starting and developing business activities, draws up a business plan including its implementation, defines a business model and its practical implementation, management of the development of business activities in all phases of business development .
• The field of management and leadership:
  
  • comprehensively assesses the potential for developing the strategic competitiveness of enterprises and organizations and proposes strategic options for the use of business opportunities, formulates goals and justified approaches to solving problems based on a critical analytical assessment of the market situation, processes action and strategic plans for the implementation of the company's activities . Creates and develops a team for solving complex projects and business plans, effectively uses teamwork and applies principles of management and leadership both at the level of the company and at the level of international cooperation, chooses appropriate tools to support the management of business activities, applies management principles in global and multicultural business environment, can assess and define approaches to developing competitiveness;
• The field of marketing and company communication:
  
  • applies marketing tools for evaluating the market and business opportunities, carries out market research based on quantitative and qualitative methods, interprets research results using appropriate analyzes to evaluate the situation in the global market environment, implements activities that develop company communication, designs comprehensively understood products and services, uses brand development techniques for the development of the company, products and services.
• Presentation and communication techniques:
  
  • Controls communication at the level of owner and manager of a small business, communication in a team when solving complex projects, knows how to present a business plan to various interest groups, knows how to choose appropriate approaches to negotiation and conflict resolution during communication, clearly presents his positions in internal and external communication, clearly formulates and presents the essence of the tasks that need to be solved, knows how to use tools for online communication in business practice.
• Professional language skills:
• the ability to work with English text at a professional and general level, communication in written and spoken form at a formal and informal level;

General skills

• Evaluation of the wider economic context of the development of the business environment and assessment of their impact on business activity and society.
• Understanding the role of business activities at the level of enterprises, at the level of the state's economy, as well as their societal significance.
• A complex systematic approach to solving problems based on critical analysis and oriented towards a realistically applicable solution, including its implementation.
• Independence and creativity in solving complex business and managerial problems
• Implementation of project-oriented activities with an emphasis on maximum efficiency and evaluation of critical points and benefits of the project.

A specific group of competences then consists of language competences. Considering the fact that the study program is taught completely in English, all literature used for teaching is also in English. Some specifics of the focus of the program are taken into account, i.e. the area of business and the implementation of business activities in the conditions of the Czech Republic, and the necessary knowledge of, for example, Czech legal regulations is ensured by knowledge of the appropriate English terminology. Language competences are developed in the following areas:

• knowledge: advanced knowledge of professional terminology in the English language;
• skills: developed ability to understand professional texts in English, ability to fluently write professional texts in English, communicate fluently in English;
• skills: preparation and independent management of meetings and negotiations in English, presentations in English.

Graduates of the professionally oriented bachelor's degree program Entrepreneurship and Small Business Development are comprehensively prepared for the implementation of their own entrepreneurial activities not only at the level of sole proprietorships, but also at the level of small and medium-sized enterprises. Graduates will apply in the role of founder, owner and manager of the company. Graduates will find employment not only in family businesses, but in general in all small and medium-sized businesses, including start-up businesses. Graduates will apply both in the business development of companies and in the actual management of this development. Graduates in project management of small businesses and in the development and management of business teams. Graduates can also work in the environment of large companies in positions where they will be able to solve complex projects dealing with the development of products, services and their introduction to the market, innovative development of business activities of a large company. Graduates will find employment in positions responsible for the development and implementation of marketing and business activities of business entities and other organizations.

1st year of study

Required courses

• Mathematics
• Team and Company Development
• Business Idea Development
• Digital Marketing and Social Media
• Economics of Company
• Financial Management of Small Company
• Law in Entrepreneurship
• Management
• Marketing
• Market Economy
• Principles of Entrepreneurship

2nd year of study

Required courses

• Entrepreneurial Practice 1
• Entrepreneurial Practice 2
• Accounting and Taxes
• Competitiveness and Branding of Small Company
• Human Resources Management in Small Company
• Market Research
• Project Management
• Service Management

Optional courses

• French for beginners
• French for beginners 2
• Intermediate French
• French for intermediate 2
• Italian for beginners
• Italian for beginners 2
• Intermediate Italian

3rd year of study

Required courses

• Entrepreneurial Practice 3
• Entrepreneurial Practice 4
• Final Thesis Seminar 2
• Business Development Assessment
• Digital Marketing and Social Media
• Trade and Sales Promotion
• Information System of Small Company
• Final Thesis Seminar 1

Optional courses

• French for beginners
• French for beginners 2
• Intermediate French
• French for intermediate 2
• Italian for beginners
• Italian for beginners 2
• Intermediate Italian
• Italian for intermediate 2
• Intermediate German
• Intermediate Spanish