Marketing and Brand Management MA
Bath Spa University
Key Information
Campus location
Bath, United Kingdom
Languages
English
Study format
On-Campus
Duration
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Pace
Full time, Part time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
Marketing and Brand Management
This course;supports the professional development of practitioners who can work in or around marketing and brand management in a range of roles, drawing on a broad mix of skills and experience.
Building on your own experience and background, you'll develop marketing and brand management knowledge and expertise at both theoretical and practical levels.
You'll engage with the current critical debates about marketing and brand management as an academic area of study, and reflect on the present challenges for best practice in the contexts of social, political and economic change.
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Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
This course includes or offers the following modules. Please check the Program document (below the main image on this page) for more information on which modules are core, required or optional.
- Strategic Brand Management
- Digital Marketing
- Marketing Analytics
- Extended Work-Based Placement/Project
- Dissertation
- Marketing Management
- Marketing Communications
- Entrepreneurship
- Advanced Academic and Business Skills
- Creative Enterprise: A New Business Venture
- Fashion Marketing
- Research Methods
- Sustainability.
Program Outcome
Program Intended Learning Outcomes
An extensive understanding of the role of marketing, and within this, the role of brand management in relation to a range of organisational environments and business practices.
An ability to analyse the theories and practices in marketing and brand management, and place these in broader conceptual, social, economic and political contexts.
A critical awareness of the relevant knowledge in the areas of marketing and brand management, and the ability to synthesise and apply this knowledge to a range of complex marketing and branding problems.
A comprehensive understanding of current key global issues such as ethics, sustainability, and social responsibility in relation to their intersection with evolving marketing and brand management theories and practices.
An ability to conduct research and enquiry into business, management, and marketing issues, either individually or as part of a team, through research design, the collection and analysis of qualitative and quantitative data, synthesis, reporting and evaluation.
Program Tuition Fee
English Language Requirements
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