The Algonquin College of Applied Arts and Technology
Diploma in Business - Marketing (Co-op and Non Co-op Version)
DURATION
2 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2024
TUITION FEES
USD 9,177
STUDY FORMAT
Distance Learning, On-Campus
Introduction
Nurture your creative skillset to boost your career in marketing.
The two-year Business-Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments, and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles. Additionally, you use computing technology in a collaborative learning environment to learn, develop, and apply the technical skills that employers desire.
Learn about how marketing affects the operations of a business - from product conception to launch and delivery.
Explore concepts such as:
- Marketing to the Consumer and Business Marketplace
- Product and Pricing Strategies
- Marketing Planning and Decision-Making
- Global Marketing
- Marketing Communications and Promotions
- Marketing Research
- Professional Selling
- Sales Management
- Digital Marketing and Distribution
Complete hands-on assignments that involve case studies, simulation platforms, research assessments, and role-playing. You also have the opportunity to work with industry clients in the program, including developing a full marketing plan for a local client.
Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op work term are subject to availability and academic eligibility. Please note admission to the co-op program does not guarantee a co-op placement.
Ideal Students
This program is well-suited for students who:
- Are excited by the prospect of taking a hands-on approach to learning and interacting with industry clients and business leaders
- Are seeking a career path that offers a range of employment opportunities and places them at the center of an organization`s decision-making processes and creative execution
- Enjoy interacting with others in a group setting
- Are interested in examining business situations and creating customized solutions
Admissions
Curriculum
Level 01
- ACC2214 Financial Information for Marketing
- BUS2301 Business Computer Applications
- ENL1813B Communications I
- MKT2205 Marketing Foundations
- MKT2216 Skills Transferable to Business
- QUA0002 Business Mathematics
Level 02
- ENL1823B Communications II
- MKT2206 Product and Pricing Strategies
- MKT2219 Marketing Research I
- MKT2282 Professional Selling
- QUA0008 Statistics
Choose one from equivalencies
- GED0214E General Education Elective
Level 03
- MKT2207 Marketing Channels
- MKT2217 Global Marketing
- MKT2283 Sales Management
- MKT2286 Marketing Research II
- MKT2291 Integrated Marketing Communications I
Choose one from equivalencies
- GED0214E General Education Elective
- Co-op: 01 Courses: WKT0019 Work Term I
Level 04
- MKT2208 Digital Marketing
- MKT2213 Skills for the Workplace
- MKT2260 Industry Marketing Plan
- MKT2261 Marketing Plan Project Field Work
- MKT2292 Integrated Marketing Communications II New Media
Choose one from equivalencies
- GED0214E General Education Elective
Program Outcome
Credential: Ontario College Diploma
The graduate has reliably demonstrated the ability to:
- Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
- Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service, based on an identified market need or target.
- Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
- Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
- Contribute to the development of strategies related to pricing for a product, good and/or service.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Participate in conducting market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives.
- Operate within a framework of organizational policies and practices, when conducting business of the organization.
- Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.
Career Opportunities
Graduates may be employed in a wide range of marketing activities, including sales (both business-to-business and retail), sales promotion, advertising, web and digital marketing and social media, marketing research and planning, purchasing, customer service and product/brand management. Opportunities may be available with domestic and international retailing, manufacturing, service and wholesaling firms, and in government departments and agencies. In addition to employment in the public and private sectors, some graduates may pursue self-employment opportunities.
Program delivery
Other Delivery Options
- Full-time Online
- Part-time Online