The Algonquin College of Applied Arts and Technology
Advanced Diploma in Advertising and Marketing Communications Management
Ottawa, Canada
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2024
TUITION FEES
USD 22,098
STUDY FORMAT
On-Campus
Introduction
Turn your creativity into your career.
The three-year Advertising and Marketing Communications Management Ontario College Advanced Diploma program prepares you to take your career into many industries. By combining business theory and creative messaging, this industry-respected program enables you to develop skills in idea conceptualization, copywriting, layout, and production design. You also develop integrated marketing communications strategies by researching what drives target audiences and planning how to reach them effectively.
Experienced industry-connected faculty prepare you to plan, create, and implement marketing communications. Key class projects work on real advertising and marketing communications opportunities with local companies as clients. As well, alumni and industry leaders act as guest speakers every semester.
Put classroom theory to work through hands-on creation in one of the second-year student-run business unit teams:
- The award-winning Algonquin Times - where teams work on websites, print editions, eNewsletters, social media channels, events and apps
- DIG - the student-run ad agency where every client has a unique problem to be solved
- Slide - the in-house marketing department for Algonquin`s DARE District that works with Ottawa entrepreneurs and social enterprises.
The program encourages you to expand your learning and network through optional class trips in the second and third years. As a second-year student, you have the unique opportunity to visit and tour select advertising and marketing agencies and visit program alumni in Toronto. As a third-year student, you have the opportunity to visit New York City and attend one of the largest industry conferences in the world, Advertising Week.
At the end of the program, take your real-world experience a step further with a six-week job placement within the area of advertising and marketing communications. Upon graduating, be ready to start your career in this field.
Ideal Students
This program is well-suited for students who:
- Are creative and show initiative
- Are disciplined in their studies
- Have strong interpersonal skills
- Have above-average written and oral communication ability
- Enjoy problem-solving in a team environment
Admissions
Curriculum
Level 01
- ADV1601 Ad Workshop I
- ADV1618 The Marketing Concept
- ADV1639 Switching on Your Right Brain
- ADV1695 Advertising I
- ENL1813M Communications I
- MGT8100 Career and College Success Skills
Level 02
- ADV1602 Ad Workshop II
- ADV1619 Media Buying and Selling
- ADV1622 Copywriting 101
- ADV1623 Advertising II
- ADV1679 How Consumers Get to Yes
- ADV1696 Researching for Insight
- ENL2011 Presentation Skills
Choose one from equivalencies
- GED1456 General Education Elective
Level 03
- ADV1630 Advertising III
- ADV1634 Theatre of the Mind
- ADV1638 Advertising in Practice I
- ADV1641 Strategy and Media Toolkit
- ADV1678 Ad Studio
- ADV1684 Creating Hype
- ADV1710 Media Planning Strategy
Level 04
- ADV1645 Advertising IV
- ADV1648 Advertising in Practice II
- ADV1659 Motion Storytelling
- ADV1680 Advertising Design
- ADV1687 Push and Pull
- ADV1697 Insights and Strategy
- ADV1709 Digital Marketing Strategy
Level 05
- ADV1656 Advertising V
- ADV1676 Branding
Elective 1: MUST choose one
- ADV1685 Portfolio Projects (Creative)
- ADV1686 Portfolio Projects (Business)
Elective 2: MUST choose one
- ADV1701 Web Techniques
- ADV1708 Digital Marketing Execution and Analytics
Elective 3: MUST choose one
- ADV1702 Niche Marketing
- ADV1703 Art Direction
Elective 4: MUST choose one
- ADV1704 Clients and Contracts
- ADV1705 Motion Graphics
Elective 5: MUST choose one
- ADV1706 Project Management and Production
- ADV1707 Creative Entrepreneurship
Level 06
- ADV1605 Trendspotting
- ADV1665 Advertising VI
- ADV1691 Professional Practice
- ADV1698 Field Work Preparation
- ADV1699 Cases in Advertising
- ADV1711 Field Work
Elective: choose 1
- ADV1688 Portfolio Presentation (Creative)
- ADV1689 Portfolio Presentation (Business)
Program Outcome
Credential: Ontario College Advanced Diploma
The graduate has reliably demonstrated the ability to:
- Determine, analyze and respond to clients` advertising and marketing communications objectives, by applying principles of marketing and communications.
- Perform a market segmentation analysis, determine the organization`s target market audience and define the consumer behaviour of each segment.
- Develop an integrated advertising and marketing communications plan and persuasively present and defend it.
- Evaluate the effectiveness of integrated advertising and marketing communications initiatives.
- Develop advertising and marketing communications material in compliance with current Canadian legislation, industry standards and business practices.
- Develop creative solutions to address advertising and marketing communications challenges.
- Plan, implement, monitor and evaluate projects by applying principles of project management.
- Complete all work in a professional, ethical and timely manner.
- Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.
Career Opportunities
Graduates may find employment in the creative and client-service roles in advertising agencies. They may also work in any organization, regardless of industry, that has a marketing, communications, media or promotions department. Opportunities and roles exist in advertising, events, PR, digital, social media, promotions, sales and media fields. With experience, graduates may become self-employed or launch new advertising or marketing communications businesses.