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6 Copywriting Degree Programs
University of Westminster
Professional Writing MA
- London, United Kingdom
MA
Full time, Part time
1 year
On-Campus
English
The Professional Writing MA is designed for those who want to turn their love of words and writing into a dynamic and fulfilling career. It will give you the skills, motivation, networks and connections to work across a wide variety of industries – in publishing, journalism, public relations, advertising, as literary agents, copywriters and copyeditors. It will also allow you to explore the history and future of writing and the writing industries from a variety of perspectives and to develop your own interests and specialisms. Professional Writing takes a broad, holistic view of writing because writing is not just about writing. It is about editing, about working with the words of others and with other languages, it is about the reader, and it is about the form into which the words are packaged. It is about essays and tweets, novels and headlines, criticism and advertising, prizes and publicity. As a result, the course brings together the combined expertise of English, Creative Writing, Media, Communication, and Film and Cultural Studies to offer a truly interdisciplinary MA. In the course, you'll examine the changing role of professional writing through historical and theoretical debates and examples of contemporary professional practice across languages. From the story of the book to multimedia journalism, your modules will allow you to develop your skills and interests in a range of relevant professional contexts. You'll be taught through seminars, one-to-one and small group tutorials, practical sessions and workshops, together with an independent, student-directed study where you'll develop your own project or special topic with the help of an expert mentor. You'll work with academics, practitioners and industry professionals to gain an understanding of vocational issues, practices and concerns and will build up a network of contacts and connections within your chosen industries.
University of Pisa Summer - Winter Schools & Foundation Course
Summer School Writing the Essay Beyond Borders
- Pisa, Italy
Summer Course
Full time
4 days
On-Campus
English
The Easter School “Writing the Essay Beyond Borders” is part of the activities of the Erasmus+ Project Essays Beyond Borders, in which Università di Pisa is a partner along with the universities of Malta, Ghent, and Groningen, as well as the Slovenian Writers’ Association.
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University of Westminster
Professional Writing with Extended Work Placement MA
- London, United Kingdom
MA
Full time
2 years
On-Campus
English
The Professional Writing with Extended Work Placement MA is designed for those who want to turn their love of words and writing into a dynamic and fulfilling career. It will give you the skills, motivation, networks and connections to work across a wide variety of industries – in publishing, journalism, public relations, advertising, as literary agents, copywriters and copyeditors.
West Herts College
Professional Development Diploma In Art Direction and Copywriting
- Online United Kingdom
Diploma
On-Campus
English
This course is intensive, fun, and professional! During this course, you will be trained to devise campaign strategies that will sell products and services freshly and interestingly. You will be expected to execute them in the appropriate media by rendering concepts. The main aim of the course is for each student to develop a portfolio of creative work.
IUAD Accademia della Moda
II Level Specialist Course in Art Direction and Copywriting
- Naples, Italy
Master degree
Full time
2 years
Distance Learning, On-Campus
Italian
The two-year specialist course in Art & copy aims to be a choice of educational excellence, which aims to create professionals in the communication field.
La Sierra University
Bachelor of Arts in English: Writing
- Riverside, USA
BA
On-Campus
English
English studies are designed to increase both critical thinking and effective writing skills, and to develop a sense of literary context and connectivity with the world. An English degree from La Sierra prepares students for further education at the graduate level, for teaching, or for careers that capitalize on clear expression and in-depth analysis.
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Learn more about Copywriting degree programs
What is Copywriting?
Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The text, also known as copy, is written content that aims to increase brand awareness and persuade potential customers to take a particular action, such as make a purchase. Copywriting can be used in various marketing materials, such as website content, brochures, and email marketing campaigns.
Why is studying Copywriting important?
Copywriting is an important skill to learn because it can be used in a variety of careers related to marketing. By understanding how to write persuasive copy, you can create more effective marketing campaigns that will help increase brand awareness and generate leads. Additionally, copywriting is a great way to improve your writing skills and learn how to craft compelling arguments.
What can I do with a degree in Copywriting?
There are many different career paths you can take with a degree in copywriting. You could become a freelance writer, working with various businesses to create marketing materials. Or, you could become a content marketer, responsible for developing and managing content strategy for a company. Alternatively, you could work as an advertising copywriter, creating ad campaigns for clients. There are many options available to you with a degree in copywriting, so you can pursue the career path that best suits your interests and skills.
What copy writing degrees/courses are available?
There are many different types of copywriting degrees and courses available, depending on your interests and goals. For example, you could pursue a degree in advertising copywriting, which would prepare you for a career in advertising. Or, you could get a degree in content marketing, which would courses on copywriting and allow you to work with companies to develop and manage their content strategy. Alternatively, you could take a supplemental course in copywriting, which would teach you the basics of writing persuasive copy. Whichever route you choose, there are many options available to help you reach your goals.
What will I study during my Copywriting degree/course?
Copywriting is a specific style of writing used in advertising and marketing. To study copywriting you will first need a basic understanding of composition, grammar, and writing styles. Most copywriting courses will include material aimed at developing practical writing skills as well as copywriting-specific topics like advertising, marketing, persuasion, and writing skills.