9 Degrees in Marketing Studies Marketing Branding in Italy for 2024

Degrees in Marketing Studies Marketing Branding in Italy for 2024Filter
  • Master's Program in Fashion Marketing

    IED – Istituto Europeo di Design Milan

    • Milan, Italy

    Full time

    11 months

    On-Campus

    English

    The Master's Program in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, communication techniques - focusing on aspects of positioning strategies and brand management - and identity and consumer needs without neglecting the analysis of digital media.

    • Milan, Italy

    Full time

    1 year

    Blended

    English

    Behind a linear and intuitive customer experience lies a great complexity, in which so many different figures are mixed. Each of these is a specialist in a sector: fashion buyer, marketing manager, omnichannel strategist... weaving together so many different skills and professionalism, there is a specialized Brand & Business Manager.

    • Milan, Italy

    Full time

    11 months

    On-Campus

    English

    Mixing creativity, graphic design, and strategy, visionary branding starts with understanding the values of a company and culminates not just in the ability to convey meaningful stories, but also, takes the viewer to the edge and to the unexpected with an innovative, disruptive approach that combines an exciting visual representation and bespoke tone of voice, to build a memorable and lasting relationship with the public.

    • Florence, Italy

    Full time

    11 months

    On-Campus

    English

    What does it mean to create and manage a brand in the food industry? How to market a wine company and work on its identity? How to integrate tourism in all of that? From branding techniques to service design, the goal of the Master's Program in Brand Design and Management: food, wine, and tourism is to help students and young professionals develop their skills as future Managers of the HORECA industry, integrating food wine, and tourism into lifestyle offers.

    • Milan, Italy

    Full time

    1 year

    Blended

    English

    Behind every great collection is a brand capable of re-innovating and playing with its identity; and behind every brand capable of doing so is a manager as creative as he is capable.

    • Milan, Italy

    Full time

    11 months

    On-Campus

    English

    Management, design attitude, business orientation, and strategic vision are the distinctive features of the Master's Program in Brand Management and Communication. Developing brand projects at IED is not just about realizing projects, it is about accepting a challenge, observing the present, forecasting trends, and interacting with the most interesting international companies.

    • Milan, Italy

    Full time

    1 year

    Blended

    English

    The most successful brands today have managed to build an entire lifestyle around the consumer. An inhabitable world made up not only of fashion products, but also of design, beauty, jewelry, cosmetics, and increasingly, experiences.

  • Digital Branding: Italian Fashion & Luxury

    International Studies Institute - The Institute at Palazzo Rucellai (ISI Florence)

    • Florence, Italy

    On-Campus

    Italian

    Description Digital technologies have radically changed our ways of starting, growing, and scaling a business. Now more than ever luxury and fashion brands are leveraging the powers of technology to build a community, engage their audience, and validate their products. As the threshold to entrepreneurship has significantly lowered, competition is becoming more fierce and startup businesses need to be led by innovative strategies capable of maintaining high-profit margins while keeping assets light. In this course, students will learn about the new dynamics of the fashion and luxury industries when it comes to digital entrepreneurship. Students will learn how to plan, launch, and scale a fashion and luxury brand through lectures, real-life case studies, and hands-on research. The course will allow participants to understand what needs to be done in order to create an aspirational brand image, how to identify and exploit a market opportunity and achieve service and post-purchase excellence. Lastly, the course will address how a company blueprint can be brought to life, by identifying the right funding strategies to get a business running.

    • Milan, Italy

    Full time, Part time

    Distance Learning

    Italian

    I am Victor Motricala, an expert in Digital Marketing and Growth Hacking, and in this "Advanced Master in Growth Hacking: Become an Expert in Business Growth Strategies" I want to teach you all the technical knowledge and strategies that will allow you to climb any company or startup in the shortest time possible.