IED – Istituto Europeo di Design Milan
Master's Program in Fashion MarketingMilan, Italy
DURATION
11 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
12 Nov 2025
TUITION FEES
EUR 20,300 *
STUDY FORMAT
On-Campus
* enrollment fee EUR 3,000 + course fee EUR 17,300
Key Summary
Introduction
This course is held in English language
Methodology and structure - The Master's Program is structured in complementary units dealing with planning and marketing management. The focus is the study of processes and methodologies for effective testing of Marketing and Branding strategies in the fashion industry.
The study pathway provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore, it includes laboratory and experimental design activities engaging students through business projects, workshops, tutorials, case studies, use of techniques, role plays, and reverse mentoring.
The fashion industry is investigated as a historical and cultural phenomenon, from the development of the stylistic codes of the late 20th century to the emergence of the avant-garde style of the 21st century. Students analyze emerging talents, fashion weeks, and communication through drafting papers or the web.
Students approach fashion business, including manufacturing and cultural features, and explore the interactions in the fashion industry. They learn to prepare a marketing plan, to position, promote, and strengthen the brand by creating an identity with a distinctive role in the fashion market.
During the module dedicated to communication, students strengthen their analytical and critical skills, to develop a communication strategy, while in the design management module, they acquire an approach that blends design with management and learn how to apply it to a marketing strategy.
The Master's Program ends with the presentation of a Final Project summarising the competencies that students gained during the course.
Gallery
Ideal Students
The course is designed for Italian and international graduates in Fashion, Communication, and Marketing, as well as young professionals with at least two years of experience in the field.
Admissions
Scholarships and Funding
In order to support participants in the coverage of the participation fee, IED has activated an articulated system of facilities: partial or total Scholarships on tuition fee; Early Bird are facilitations for students finalizing enrolment by given deadlines.; Financings with the possibility to pay the tuition fee by instalments thanks to agreements with mortgage companies.
Curriculum
Duration: Full time, 11 months
Language: English
Edition: 20th
Locations: Milan
Fees: Connect with us directly for the latest program fees at your preferred study location.
Deadline: No deadline to apply
Rankings
IED strives to build a supportive environment and collaborative relationship with partners. That’s why IED delivers the necessary tools to support prospects students in exploring opportunities, making informed decisions, and designing their future. Thanks to the innovative methodology and the professional success of IED students, the Ministries of Education and Research of the countries where IED operates directly – Italy, Spain and Brazil – have officially accredited the majority of IED Undergraduate and Master courses.
IED is an international network of education with a 100% Italian DNA. IED has been operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Arts, Communication and Management of the creative industries for over 50 years. IED mission is to offer young talents a thorough training – both theoretical and practical – and hand them the ‘Design Knowledge and Mindset’ that will be the key success factor in their careers.
According to the IED philosophy interaction between cultures generates creativity, which turns into innovation: paying attention to the continuous changes happening in the ways we think, communicate, build. This is why the IED education represents an opportunity to approach a more conscious future. IED is far more than a school: thanks to its unwavering commitment to innovation, it is the melting pot where new generations of professionalism are constantly unfolded. IED forms a truly unique network of encounters, experiences, people and cultures. Our students develop a deep sense of belonging and their drive to innovate and share resources, ideas and contacts forges a tight-knit Alumni community
Program Outcome
The Master in Fashion Marketing trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media.
The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area.
Program Tuition Fee
Career Opportunities
Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution, and Retailing as well as counseling and communication agencies.
Student Testimonials
English Language Requirements
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