The value of knowledge in brand management is in its specificity within the subject of business and marketing. Employers and companies seek students with the special skills that this field offers to promote the name of their enterprise.

Malta is a small, island country in the Mediterranean Sea that lies south of the island of Sicily, Italy. Malta has promoted itself successfully as an entirely bi-lingual nation for Maltese and English. It counts for many educational institutes in the rest of the world as a country where English is the first language and they therefore will often even subsidize students to go there to learn it. The vast majority of Maltese citizens speak English to a very high standard.