Programs in data analytics tend to focus on topics such as gathering and interpreting data, website tracking codes, marketing campaigns and program management. Courses may also focus on the integration of analytics with other facets of the business world.

An undergraduate certificate bridges the gap between a bachelor’s and master’s degree. It typically does not take as much time, since there are fewer courses, and little to no research is required. Students should consult their prospective school for information regarding the length of a program.