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Higher Education Marketing

Last updated: 2/25/2020

Is Your Website Optimized for Study Abroad Students?

Find out if your website is user-friendly and ready to attract and covert students looking to study abroad by going through our university website checklist. 

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Last updated: 7/31/2019

4 Student Recruitment Mistakes to Avoid in 2019

Stop making the same mistakes over and over again when it comes to higher education marketing and student recruitment. Learn the top 4 student recruitment mistakes to avoid in 2019!

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Last updated: 2/26/2019

3 Essential Tips for Student Recruitment in 2019

Get a sneak peek at our findings from our International Higher Education Report: Student Trends 2019 and learn how to better understand, communicate and recruit more potential students in the new year!

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Last updated: 12/13/2019

International Student Recruitment: Conversion Trends vs. Region 2018

Prospective students want to convert differently depending on where they're from. So how can international recruitment teams in higher education institutions utilize this in order to increase conversions? 

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Last updated: 3/9/2020

International Higher Education Report: Student Trends 2018

If you work in international student recruitment, don't miss your free copy of our International Higher Education Report: Student Trends 2018! Get insight into emerging trends in your target markets through a robust student survey completed by over 20,000 prospective and current students representing 178 nationalities.

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Last updated: 2/26/2019

The International Student Journey

Over the past years, the study abroad decision process has grown more complex and moved online. This trend has been confirmed by Google Education which reported that 9 in 10 enrolled students research higher education institutions online. Understanding the international student online journey becomes more than ever crucial for any marketer. Read our tips for higher education marketers to capture students along this journey.

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Last updated: 12/13/2019

Subject Line Tips for Your Next Email Campaign

Looking to increase the open rate of your student recruitment email campaigns? Read our top-performing approaches to subject lines for international student recruitment email marketing campaigns.

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