37 Media and Marketing Summer Course Programs

Adapted from our popular Communication and Culture Program for international university students and professionals, this summer youth program offers international high school students (ages 14-17) an enriching, transformational educational experience. Our academic expertise, professional instructors and beautiful California campus make this an exciting opportunity for students to grow beyond their expectations.

Advertising has changed in the age of digital media with companies realizing the importance of traditional media as well as owned media, paid media, and earned media. This course focuses on developing an advertising strategy that integrates traditional and digital advertising media for efficient and effective communication.

Our summer Debate programme builds valuable transferable skills and develops confidence, presentation and public speaking skills all while learning the fascinating art of British Parliamentary Debate.

Graduate Prerequisites: (METFI302 & METMK301 & METMG301 & METOM301) - Policy problems of business organizations. Integrates the areas of marketing, finance, accounting, economics, and personnel into a managerial concept of business decision-making. 

The Summer School intends to present some selected tools that can help humanists in their researches and activities, taking advantage of the digital turn and the new technologies. Particular attention is given this year to NLP, Digital Philology, GIS & AI.

This course allows you to develop the essential skills and techniques in order to organize successful fashion events and develop communication plans.

In this course, students learn how to communicate clearly and persuasively. Course objectives include learning how to inspire action through compelling, high-impact communications by taking a point of view and supporting it with logic and evidence, generating insights with meaningful conclusions and recommendations, and understanding and applying the principles of logical reasoning to organize information and lead an audience to action.

Introduces students to key aesthetic aspects of film. Students study a variety of historical and contemporary examples of fiction and nonfiction films that illustrate the expressive possibilities of image and sound. Students learn to analyze, explain, and write about these formal elements.

Covers the essentials of effective presentation, from preparation, audience analysis, and content development to critical thinking when presenting. Students incorporate theories and skills of effective communication in a variety of contexts (e.g., common business and social settings).

In this course, students will learn how data can both reveal and reinforce existing social inequalities, and how data can be used critically and responsibly. Alongside readings and discussions, this class will also include hands-on workshops in R to introduce tools for analyzing and visualizing data.

This course explores learning, language/communication, and development as windows into the human mind. tudents will examine how we acquire words and ideas, how adolescents and adults learn new skills, how memory, social understanding, and empathy emerge, and how culture and neurodiversity shape thought.

Draws together and considers major functional areas including structuring, ownership, finance, taxation, property valuation, and analysis. Students learn a framework for decision-making in the real estate investment and finance fields. Specifically designed to offer students interested in real estate careers a foundation upon which to build.

Has this digital age democratized who we see behind and in front of the camera? Does this open up pathways to civic participation and artistic expression? Or will these rapid technological changes just fade into history as just another phase of cinema? This course will explore these big questions in the context of a hands-on film production class.

Brand communication strategy makes visible the processes that transform a context into strategic decisions. It is where analysis, positioning, and decision-making intersect to create credible and consistent communication strategies. Mastering these mechanisms equips you with a method to design effective branding and communication strategies and to critically interpret the language and dynamics of contemporary communication.

This is the introductory prerequisite course in the computer graphics sequence which introduces students to the technical concepts behind creating synthetic computer-generated images. This is the first course in the computer graphics sequence at Stanford.