34 Media and Marketing Summer Course Programs

The Summer Graphic Design in Branding course explores the relationship between visual interfaces and user experience and seeks to understand how they are linked to printed and digital media, social media, digital dissemination, and promotion platforms, and how it all applies to the environments around us.

Our Journalism summer programme introduces students to the exciting world of the media, giving them the skills they need to use the power of words to tell impactful stories that can educate and entertain others.

This course is designed to help you understand how marketing has (and has not) changed due to the rise of social media and changes in various underlying contextual factors, such as dramatically increased speed of information dissemination across consumers and brands.

Explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare a comprehensive advertising plan including a marketing strategy and speculative advertising campaigns.

The Graduate Summer School in Marketing offers an engaging and practical learning experience, diving into the strategies that shape consumer perceptions and drive brand success. Participants will explore the ever-evolving world of marketing and develop key skills for the future.

Traces the development, surveys the literature, and explores the impact of media--whether traditional, interactive, social, or mobile--examining conceptual, theoretical, and practical aspects of today's global media environment. Reviews the factors that have shaped the nature of contemporary media, including their content, uses, functions, and audiences.

Intensive exposure to some of the basic writing formats in the communications profession: news releases, letters, features, and profiles. Lead writing, editing, and techniques of interviewing. Extensive writing and rewriting. Develops basic writing skills for different audiences.

Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools.

Embark on a transformative journey through Creativity and Storytelling in Marketing. This unique program equips you with essential skills to craft captivating content that resonates with audiences and amplifies brand messaging.

Would you like to spend four unforgettable weeks at the number one private higher education institution in Croatia, mastering the latest digital trends in an international environment with students from all over the world? The summer sunshine is the perfect ingredient to get inspired and master cutting-edge innovations from the digital world. Join the International Summer School program at Algebra Bernays University and gain in-demand digital skills that top global tech companies are looking for — all while having an unforgettable summer experience in Croatia.

Summer Course in Fashion Design and Creative Methodology is a one-month intensive Summer Course that leads students through a creative methodology to open a different perspective and vision of creating a collection. It is a course to have a vibrating brushstroke of how to discover your own creative universe through a very specific methodology to arrive at an unexpected and surprising result.

Traces the development, surveys the literature, and explores the impact of media--whether traditional, interactive, social, or mobile--examining conceptual, theoretical, and practical aspects of today's global media environment. Reviews the factors that have shaped the nature of contemporary media, including their content, uses, functions, and audiences.

An introduction to the art and craft of storytelling through the moving image. Particular emphasis is given to writing short scripts. Topics covered include character development and narrative structure as it applies to shorts, features, and episodic television.

Adapted from our popular Communication and Culture Program for international university students and professionals, this summer youth program offers international high school students (ages 14-17) an enriching, transformational educational experience. Our academic expertise, professional instructors and beautiful California campus make this an exciting opportunity for students to grow beyond their expectations.

Advertising has changed in the age of digital media with companies realizing the importance of traditional media as well as owned media, paid media, and earned media. This course focuses on developing an advertising strategy that integrates traditional and digital advertising media for efficient and effective communication.