The course gives you an overall view of the most important features of marketing, management, and merchandising for the retail fashion industry with an emphasis on the Italian experience. During the three-week course, you learn about the importance of brand building and brand marketing and explore specific features of fashion marketing, such as customer relationship management, digital fashion marketing, consumer behavior, creative retailing, marketing strategy.

The Summer course in Fashion Brand Management examines the relationship between art, culture, marketing and branding, target and communication to gain a deeper understanding of the concept of strategy and the importance of a product that is not only of high quality, but also authentic and perceived well. In a highly competitive market, the knowledge of branding strategies has become essential for professional development and adaptation.

The Summer Course in Trends Investigation from Coolhunting to Fashion Forecasting will give students a holistic knowledge of how to research trends that will inspire and inform using the best practices and study and applied tools.