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1 year
Full time
Master's degree
Scholarships available
Zagreb
English
September 2019

Program description

MBA in Marketing

The goal of this program is to prepare students for senior marketing positions in a variety of organizations by developing their skills and knowledge in marketing, while also transferring ethical business values. This program will expose students to knowledge of marketing concepts and theories, and will also teach them how to apply these marketing concepts and theories in various organizational and industrial contexts. This program provides an optimal combination of courses in marketing theory, such as Consumer Behavior, Product Management and Design, Services Marketing, International Marketing and more, along with more qualitative courses such as Marketing Research, Marketing Metrics, and Price Management. Students will have to take part in a marketing simulation in which their theoretical knowledge is tested as they assume the role of a marketing manager in a virtual company. Lecturers in this program include John D. Branch (University of Michigan, United States), Paul R. Murphy (John Carroll University, United States), Daniel Butler (Auburn University, United States), Patricia Loubeau (Iona College, United States), Thomas Baker (Clemson University, United States), Carlos Rodriguez (Delaware State University, United States), Tracy Tuten (East Carolina University, United States), Dominik Mahr (Maastricht University, The Netherlands), and others.

Admission requirements

Bachelor degree of 240 ECTS, online interview and documentation

Scholarships

Please request information for details.

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About school

Zagreb School of Economics and Management (ZSEM)

The Zagreb School of Economics and Management is Croatia’s best business school according to Eduniversal’s global ranking for ten consecutive years. At the Eduniversal World Convention 2017, ZSEM was ranked the third best business school in Eastern Europe. In 2013,...


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Reviews

Dominik C.
(5)
I like studying at the MBA Marketing program because the classes and lectures are connected with real life and real cases. One of my favourite classes was Markstrat, becasuse we got to simulate a market when introducing new products with many competitors. We learnt how for example, changes in price and product characteristics effect sales revenu...
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Contact info

Zagreb School of Economics and Management (ZSEM)

Jordanovac 110
10000 Zagreb
Croatia

 Show phone number
www.zsem.hr

Request information

Want to know more about MBA in Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Reviews
MBA in Marketing
Program rating
(5.0)
Based on 1 reviews

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