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Master of Science (MSc) in Marketing

Webster Vienna Private University
2 years
Full time/part time
Master's degree
Contact the school for more information.

Program description

Join Webster and advance your marketing career!

In the past, marketing was defined by the four P's: Product, Promotion, Price and Place (distribution), and was just one component of a business degree. These days it has become a strong major that is responsible for creating brands that people want, understanding why they want them, developing loyalty to them, and even developing relationships and trust with customers that go beyond the brand.

A Master in Science (MSc) in Marketing provides an opportunity for the student to study the dynamics of human behavior that affect buying decisions. Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required to formulate effective marketing decisions. Students learn the facts, concepts, principles, analytic techniques and theories around such marketing activities as pricing, promotion and channel management; and use their understanding to analyze complex marketing decisions. They research markets to develop successful marketing plans and explore strategies to market products and services in the age of electronic commerce.

  • Marketing
  • Channels Management
  • Promotional Management
  • International Marketing
  • Management of Digital Marketing
  • Marketing Research
  • Marketing Statistics
  • Marketing Analytics
  • Marketing Management

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This video presents Webster Vienna's beautiful campus Palais Wenkheim. What makes Webster so special? Students give their views on Webster, highlights during their studies, the city of Vienna and campus life.

About school

Webster Vienna Private University

Webster University is an American University founded in 1915. With a global network of more than one hundred campuses in over eight countries on four different continents Webster truly defines universal education. Webster Vienna Private University was established in 1981 and gives...

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Contact info

Webster Vienna Private University

Palais Wenkheim, Praterstr. 23
1020 Vienna

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