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Bachelor of Arts (BA) in Management, Marketing Emphasis

Webster Vienna Private University
4 years
Full time
Bachelor's degree
Contact the school for more information.

Program description

Do you want to understand marketing?

The Bachelor of Arts (BA) in Management with an emphasis in Marketing covers all basic functions of management - exploring the internal and external influences that bear on managerial activities and decision making - while providing a specialization in Marketing.  The program addresses the planning, organization, and implementation of marketing strategies, covering such issues as advertising, channel management, sales management, pricing policies, market research and communication.  An important objective of the program is to provide students with an understanding of consumer behavior.

  • Marketing Research
  • Marketing
  • International Marketing
  • Financial Accounting
  • Principles of Microeconomics
  • Management Theory and Practices
  • Managerial Accounting
  • Principles of Macroeconomics
  • Business Law: International

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This video presents Webster Vienna's beautiful campus Palais Wenkheim. What makes Webster so special? Students give their views on Webster, highlights during their studies, the city of Vienna and campus life.

About school

Webster Vienna Private University

Webster University is an American University founded in 1915. With a global network of more than one hundred campuses in over eight countries on four different continents Webster truly defines universal education. Webster Vienna Private University was established in 1981 and gives...

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Contact info

Webster Vienna Private University

Palais Wenkheim, Praterstr. 23
1020 Vienna

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