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Culture and Tourism Management

Vytautas Magnus University
3.5 years
Full time
Bachelor's degree
Scholarships available
On campus
24 August 2020
1,669 EUR

Program description

Culture and Tourism Management

Graduates will have sufficient knowledge base in the field of culture and tourism management, will be able to know principles and methods of cultural and tourism and regional policy and tourism industry infrastructure development, strategy development, implementation, monitoring and evaluation, human resources, bioeconomy and tourism logistics development processes. Will be able to apply management, economics, sociology, statistics, social research methods in organizing and performing tourism market and other research, to choose appropriate methods and tools to assess tourism potential, analyse resources and develop innovative products and services that complement the cultural and tourism market. Graduate will be able to combine knowledge of social sciences and humanities, to apply software and project work methods, integrated marketing communications demonstrating high professionalism and innovation and entrepreneurship in solving specialized professional problems. To be able to analyse changes in cultural and tourism policy, strategic documents of tourism development and tourism business, to be able to recognize the potential of available resources and to find and create innovative bio-products and businesses.

Admission requirements

High school / secondary education (or higher):

  • senior high school diploma with a good average grade (min. CGPA >50 %);
  • minimum average grade (CGPA) > 50 % in each entry subject: Mathematics and English;
  • proficiency in English: CEFR - B2, FCE or CAE, IELTS 5,5 or TOEFL 79+ or equivalent to B2.

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Program content

  • Mathematics
  • Applied Informatics
  • Rhetoric and Communication
  • Introduction to Studies
  • Ethnology Sociology
  • Management
  • Economic Theory
  • Finance
  • History of Lithuanian Culture
  • Accounting
  • Professional Ethics
  • Culturology
  • Statistics and Fundamentals of Scientific Research Methodology
  • Basics of Public Administration
  • Business Law
  • Marketing
  • Tourism Economics
  • Culture and Tourism Policy
  • Human Resource Management
  • Tourism Management
  • Culture Management
  • Cultural and Tourism Information Systems
  • Studies of Regional Culture
  • Management of Regions Development
  • Culture and Tourism Marketing
  • Management of Region Culture and Tourism Infrastructure.

Tuition fees

The tuition price is €1,669 per year

Scholarships & funding

Several scholarship options are available. Please check the university website for more information


Bachelor Degree (Bachelor of Business Management)

Career opportunities

Graduates of Bachelor studies in management who will have completed the study program of culture and tourism management will be able to perform successfully at culture and tourism organisations, as service providers and tour organizers, at various levels of management of tourism infrastructure (local, regional, national and international), various culture, tourism and sports departments of state and municipal bodies, urban business and tourism information centers of cities and regions councils of protected territories of Lithuania and other Baltic regions national and regional parks in development of cultural and recreational tourism. The graduates will be able to operate as self-employed professionals, work at business enterprises organizing tourism activities or developing infrastructural conditions for functioning of cultural or tourism processes.

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About this institute

Vytautas Magnus University

Vytautas Magnus University (VMU) is a public university that was established in 1922. Ranked in QS World University Rankings 2018 as a leader in the country by its internationality, VMU is the only public higher education institution in Lithuania and...

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Contact info

Vytautas Magnus University

V.Putvinskio g. 23,
LT-44243 Kaunas

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