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M.Sc. in Digital Business and Innovation

Vrije Universiteit Amsterdam
1 year
Full time
Master's degree
Virtual open day
Virtual open day

Program description

M.Sc. in Digital Business and Innovation

Digital technologies are changing businesses. But how do these technologies come about in the first place? What are their consequences for both people and organisations? And how are they disrupting entire industries?

The Master’s programme in Digital Business & Innovation aims to answer such questions by enabling students to form a bridge between business and technology. The curriculum links information systems with innovation management, covering everything from traditional enterprise resource planning systems to chatbots, artificial intelligence and social media. But more importantly, students learn how to innovate on products, services, processes and business models in a business context by using these new technologies.  Unsurprisingly, this combination is extremely attractive to companies currently undergoing a digital transformation process or advising others in this phase. If you’re ready to meet the business challenges of the digital age with academic skills as well as hands-on experience, join us!

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Admission requirements

We welcome and look for motivated and ambitious students who are actively developing themselves and are aware of their position and role in society. In order to be successful in this programme you will need a solid academic basis in, for instance, (International) Business Administration, Social Sciences, Economics, Computer Sciences, Industrial Design or another discipline with a Grade Point Average (GPA) of 7.0 or higher (or an equivalent GPA score).

Admission requirementsIn order to gain admission to our Master’s programme, you need to have at least a Bachelor’s degree from an accredited research university including at least three full years of academic study amounting to a minimum of 180 EC or equivalent. We do not require a GRE or GMAT test score (but encourage you to submit if you have one). You need to have successfully completed courses and studied literature related to the core of this programme, consisting of (or equivalents of):At least 30 EC in Business Administration courses, including at least 6 EC Information Systems, 6 EC Innovation Management, and 6 EC Research Methods (apart from statistics).Information Systems courses

  • Baltzan, P. (2015). Business Driven Technology (6th ed.). Boston, MA: McGraw-Hill.
  • or: Turban, E., King, D., Lee, J., Liang, T. & Turban, D. C. (2015), Electronic Commerce: A Managerial and Social Networks Perspective. 8th Ed. Springer Text.
  • or: Laudon, K. C & Laudon, J.P. (2015). Management Information Systems; Managing the Digital Firm. 14th Edition, Prentice Hall.Innovation Management courses
  • Tidd & Bessant (2013). Managing innovation. Integrating Technological, Market and Organizational Change. John Wiley & Sons.
  • or: Trott (2011). Innovation management and new product development (5ed).
  • or: Hislop, D. (2013). Knowledge Management in Organizations, (3rd ed.). Oxford University Press.
  • or: Schilling, M. (2015). Strategic management of technological innovation. (5th Ed.). Boston, MA: McGraw-Hill.Research Methods courses
  • Textbook such as: Saunders, M.N.K., Lewis, P. & A. Thornhill (2015). Research Methods for Business Students, 7th. Edition.
  • or: Coursera course such as:Qualitative Methods and/or Quantitative MethodsOther Business Administration courses might include (but not limited too):
  • Strategy
  • Organization Theory
  • Business Economics

Additional requirements beyond these formal requirements, we look for hard-working and motivated students, who are dedicated to understand the domain, have a critical attitude, and a drive to make a change. Extra-curricular experiences, ranging from business experience, entrepreneurial experiences to volunteering are appreciated. We stimulate a collaborative attitude and are proud of a rich diversity among students.English language proficiencyThe admission board wants to stress the intensity of the programme: reading scientific articles and writing papers will be a key part, all in a very high pace. Your English language skills, both oral and written, are extremely important in this programme. As you will have to communicate frequently with your fellow students and you will be working with and for international companies.VU Amsterdam requires all applicants to take an English test. You can already apply online without having the test results. We do advise you to plan a test date as soon as possible. Below you will find the minimum English test scores for the programme: IELTS( academic):

  • Minimum general score 6,5
  • Minimum score writing 6TOEFL
  • Paper based test 580
  • Internet based test 92-93Cambridge English
  • Cambridge Proficiency Exam A, B, C
  • Cambridge Advanced Exam A, B, C

The Vrije Universiteit Amsterdam offers the TOEFL ITP English-language proficiency test. The test is offered by the VU Taalloket. You can find more information and register for this test at their website.Please refer to the language requirement page for the general requirements regarding the English language test.

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Program content

The Digital Business & Innovation Master’s programme is broken down into three thematic areas: information systems, innovation management and digital transformation. There are also core academic courses that will equip you with the research methodologies and critical thinking to succeed. The first half of the programme introduces you to the core topics, while the second half puts more emphasis on real-life projects.

To break it down:

  • You’ll take two mandatory academic courses:
    • Research Design and Methodology
    • Ethics in a Digital World
  • You’ll take four mandatory thematic courses:
    • Digital Business & Information Systems
    • Management of Digital Information
    • Working and Organising in a Digital Age
    • Digital Innovation Lab
  • You’ll also take at least three electives and write your Master’s thesis.

A few examples:

  • Digital Business & Information Systems – As a team, compete with your peers in a dragon’s den situation where business directors from Deloitte judge which team’s proposal wins.
  • Digital Innovation Lab – Get hands-on experience by building the technology to solve a real-life issue. Develop problem-solving skills and creative confidence by working as a team to create a working prototype of a game-based app.
  • Ethics in a Digital World – Delivery companies like Foodora and Deliveroo use new business models based on algorithms. But these digital technologies bring up ethical questions: are delivery drivers employees or self-employed? And what responsibility does the company have to them?

Tuition fees

  • Tuition fee for EU: € 1,084
  • Tuition fee for NON-EU/EEA: € 15,546


Masters in Digital Business and Innovation

Continuing studies

Already during the program, you will get the opportunity to meet many organizations and alumni. There is a high demand for graduates because of the quality and profile of the program. Many students find a job before they complete the program. Graduates’ unique professional value is primarily in their capability to act as a bridge between digital technologies and (innovative) business, and their skills of creative problem solving. When you combine this profile with the right mentality, you will be an attractive candidate for jobs in various industries. VU alumni work for organizations such as IBM, Accenture, KPMG, TNT, Deloitte,, TomTom, PwC, Ordina, Microsoft, CapGemini, LinkIT, ABN AMRO, Philips, eBay, and a wide variety of startups.

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About this institute

Welcome to Vrije Universiteit Amsterdam

Vrije Universiteit Amsterdam (‘VU Amsterdam’) is an internationally renowned research university founded in 1880. The university offers over 175 English-taught programmes at Bachelor’s, Master’s and PhD level to more than 26,000 students from all over the world. Students and staff...

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Why study at Vrije Universiteit Amsterdam

With more than 24,000 students, of which 4,088 are international, VU Amsterdam conducts cutting-edge research into problems of societal and scientific importance.

They distinguish themselves in research and education through four interdisciplinary themes:

  • Human Health and Life Sciences
  • Science for Sustainability
  • Connected World
  • Governance for Society

As a student this will help you to look beyond the boundaries of scientific disciplines, and to seek for tangible solutions for a better world.

In addition, VU Amsterdam regards diversity, whether in culture, conviction, nationality or prior education, as source of innovation and progress, and hence as special strength.

The Dutch higher education system has been ranked in the top 10 by Universitas 21. In the first Times Higher Education University Impact Ranking, VU Amsterdam is ranked 16th worldwide. In this ranking, universities are assessed based on Sustainable Development Goals (SDGs) in order to measure the impact of the universities on society. In the Academic Ranking of World Universities 2018 (Shanghai Ranking) VU Amsterdam holds the 104th position. The international QS World University ranking 2021 places the Vrije Universiteit at number 236 in the world, which means the Vrije Universiteit belongs to the top 20% of the world.

At VU Amsterdam, the teaching style can be described as student-centred: they encourage students to develop their own opinions through independent and creative thinking. This means that teaching is mainly conducted in small tutorials, where interactivity is the norm rather than the exception. At every opportunity, students are encouraged to engage in constructive dialogue with their professors.

Contact info

Vrije Universiteit Amsterdam

De Boelelaan 1105
1081 HV Amsterdam
Netherlands, the

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Want to know more about M.Sc. in Digital Business and Innovation? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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