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Masters in Marketing

Vrije Universiteit Amsterdam
Program overview
1 year
Full time
Master's degree
Virtual open day
11/7/2021
Virtual open day
12/5/2021
English
Start dates
Amsterdam
September 2022

Amsterdam
September 2023

Amsterdam
September 2024

Program description

Masters in Marketing

This masters program focuses on training you to become a marketing professional with a strongly developed critical and analytical intellect, in-depth knowledge and a keen insight into state-of-the-art marketing, as well as the ability to apply this insight to practical marketing problems.

The marketing program distinguishes itself from others by focusing on strategic marketing topics and integrating a managerial and research-focused approach. The Master forms an excellent basis for solving marketing problems in both consumer and business markets.

Marketing Curriculum

In the Master’s in Marketing, you will study and analyze the choices that companies make in defining, creating and delivering superior customer value with the ultimate aim of achieving a sustainable competitive edge. Accordingly, you will concentrate on acquiring and applying knowledge of strategic marketing and market research, and you will specialize in the areas of consumer and business marketing.

You'll integrate and apply your new knowledge in present-day real-life case studies and challenges set by our business contacts. Electives include Digital Marketing, Branding & Advertising, Sales and Product Management, Retailing, Experimental Research, Cross-Cultural Consumer Research and Geo-Marketing. You will learn to think critically, make succinct analyses and reach well-argued
conclusions.

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Admission requirements

  • A Bachelor's degree in Economics, Business Administration, Econometrics or relevant field from an accredited research university including at least three full years of academic study amounting a minimum of 180 ECTS or equivalent.
  • Motivation, background and personality (motivation letter, CV and personal reference)
  • Proof of sufficient proficiency in English.

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Scholarships & funding

Several scholarship options are available. Please check the university website for more information

Tuition fees

  • Tuition fee for EU: € 1,084
  • Tuition fee for NON-EU/EEA: € 15,546

Qualification

MSc in Marketing

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About this institute

Welcome to Vrije Universiteit Amsterdam

Vrije Universiteit Amsterdam (‘VU Amsterdam’) is an internationally renowned research university founded in 1880. The university offers over 175 English-taught programmes at Bachelor’s, Master’s and PhD level to more than 26,000 students from all over the world. Students and staff...


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Why study at Vrije Universiteit Amsterdam

With more than 24,000 students, of which 4,088 are international, VU Amsterdam conducts cutting-edge research into problems of societal and scientific importance.

They distinguish themselves in research and education through four interdisciplinary themes:

  • Human Health and Life Sciences
  • Science for Sustainability
  • Connected World
  • Governance for Society

As a student this will help you to look beyond the boundaries of scientific disciplines, and to seek for tangible solutions for a better world.

In addition, VU Amsterdam regards diversity, whether in culture, conviction, nationality or prior education, as source of innovation and progress, and hence as special strength.

The Dutch higher education system has been ranked in the top 10 by Universitas 21. In the first Times Higher Education University Impact Ranking, VU Amsterdam is ranked 16th worldwide. In this ranking, universities are assessed based on Sustainable Development Goals (SDGs) in order to measure the impact of the universities on society. In the Academic Ranking of World Universities 2018 (Shanghai Ranking) VU Amsterdam holds the 104th position. The international QS World University ranking 2021 places the Vrije Universiteit at number 236 in the world, which means the Vrije Universiteit belongs to the top 20% of the world.

At VU Amsterdam, the teaching style can be described as student-centred: they encourage students to develop their own opinions through independent and creative thinking. This means that teaching is mainly conducted in small tutorials, where interactivity is the norm rather than the exception. At every opportunity, students are encouraged to engage in constructive dialogue with their professors.

Contact info

Vrije Universiteit Amsterdam

De Boelelaan 1105
1081 HV Amsterdam
Netherlands, the

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