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Master in Communication and Information Studies: Multimodal Communication

Vrije Universiteit Amsterdam
Program overview
1 year
Full time
Master's degree
Scholarships available
Start dates
September 2022

September 2023

September 2024

Program description

Multimodal Communication

Some think of multimodal communication as something modern—as combining text and videos on websites, or as both hearing and seeing people when we communicate using apps on our smartphones. But it simply means communicating using a variety of modes or methods. Even a simple face-to-face interaction usually combines the modes of speech and gesture. Humans have been engaging in multimodal communication since prehistoric times, using sounds in combination with visible actions. And despite the fast pace of digital technology development, we still play videos largely on the same real-time scale as that of face-to-face interaction—the human time scale.

What you learn in this programme could be applied in a variety of jobs, such as those of communication advisor, trainer for media businesses, or communication content analyst.

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Admission requirements

Direct admission to the Master’s programme Multimodal Communication is possible with a Bachelor's degree in Communication and Information Studies or Linguistics from VU Amsterdam, or with a BA in Literature and Society, provided the student also has obtained background knowledge in statistics. Applications from students with equivalent Bachelor's degrees from other universities in the Netherlands have to be submitted to the Admission Board for assessment.

If you have a Bachelor's degree in another subject, the Admission Board will decide what subjects you will be required to take in preparation for the Master’s programme.Depending on the number of subjects you have to take, you will either have to register for and complete the Bachelor's programme or you will be permitted to register for the premaster course (one year maximum).

If you have degree in communication or language from a Dutch university of applied sciences (HBO), the Admissions Board of the programme will decide whether you are admissible to the premaster programme with a maximum of 30 credits.

English language requirements

You must always present official test results proving your proficiency in English. You can apply online without having the test results, but in case you have not taken a test yet, we advise you to plan a test date as soon as possible. The qualification or test result must have been awarded no more than two years prior to the proposed date of enrolment. Below you will find the minimum English test scores for the English taught programmes at the Faculty of Humanities:

  • TOEFL score 100 internet based with a minimum of 20-23 (in each of the subtests).
  • IELTS score of 7.0 overall band score (with none of the separate section scores dropping below a minimum score of 6.5).
  • Cambridge English: Cambridge Proficiency Exam with score A, B, or C; or Cambridge Advanced Exam with score A, B, or C.

For more information about admission requirements, please visit the university website

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Program content


  • Talk is Multimodal
  • Text and Image in News and Advertising
  • The Power of Metaphor
  • Genre Design
  • Genre Research
  • Master Thesis Communication and Information Studies: Multimodal Communication


You can choose your two electives from a range of courses in the study guide. These electives give you an opportunity to explore the particularities of multimodal communication in specific contexts. Examples of elective courses are:

  • Branding and Advertising
  • Health Communication and New Media
  • Digital Humanitie
  • s English Text Editing, MA

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Tuition fees

  • Tuition fee for EU: € 1,084
  • Tuition fee for NON-EU/EEA: € 15,546


Upon successful completion of the programme, you will be awarded a Master of Arts (MA) degree.

Continuing studies

After following this MA programme, one could pursue a PhD to research a specific topic in communication studies, language, linguistics, literary studies or media studies, depending on the elective courses and thesis topic one chooses for the MA.

Career opportunities

With your master's degree in Communication and Information Studies: Multimodal Communication, you will be qualified for a variety of jobs. For example, you could work in one of the following positions:

  • communication advisor
  • marketing consultant
  • trainer for media businesses
  • website consultant

Contact school

Want to know more about this program, Master in Communication and Information Studies: Multimodal Communication? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

Welcome to Vrije Universiteit Amsterdam

Vrije Universiteit Amsterdam (‘VU Amsterdam’) is an internationally renowned research university founded in 1880. The university offers over 175 English-taught programmes at Bachelor’s, Master’s and PhD level to more than 26,000 students from all over the world. Students and staff...

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Why study at Vrije Universiteit Amsterdam

With more than 24,000 students, of which 4,088 are international, VU Amsterdam conducts cutting-edge research into problems of societal and scientific importance.

They distinguish themselves in research and education through four interdisciplinary themes:

  • Human Health and Life Sciences
  • Science for Sustainability
  • Connected World
  • Governance for Society

As a student this will help you to look beyond the boundaries of scientific disciplines, and to seek for tangible solutions for a better world.

In addition, VU Amsterdam regards diversity, whether in culture, conviction, nationality or prior education, as source of innovation and progress, and hence as special strength.

The Dutch higher education system has been ranked in the top 10 by Universitas 21. In the first Times Higher Education University Impact Ranking, VU Amsterdam is ranked 16th worldwide. In this ranking, universities are assessed based on Sustainable Development Goals (SDGs) in order to measure the impact of the universities on society. In the Academic Ranking of World Universities 2018 (Shanghai Ranking) VU Amsterdam holds the 104th position. The international QS World University ranking 2021 places the Vrije Universiteit at number 236 in the world, which means the Vrije Universiteit belongs to the top 20% of the world.

At VU Amsterdam, the teaching style can be described as student-centred: they encourage students to develop their own opinions through independent and creative thinking. This means that teaching is mainly conducted in small tutorials, where interactivity is the norm rather than the exception. At every opportunity, students are encouraged to engage in constructive dialogue with their professors.

Contact info

Vrije Universiteit Amsterdam

De Boelelaan 1105
1081 HV Amsterdam
Netherlands, the

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Want to know more about Master in Communication and Information Studies: Multimodal Communication? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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