About this program
Learn how media influences our behaviour
Does social media lead to a less social society? What is the impact of negative media coverage on a company? And how do you communicate life-saving guidelines in times of crisis? As a Communication Science student you will focus on today's communication issues.
As we find ourselves in a continually changing media landscape, where everyone shares information and can have an impact on the reputation of organizations, brands or politicians, it makes sense that there is a high demand for experts who understand these developments and can manage their impact.
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You can gain direct admission to the Master's programme in Communication Science on completion of one of the following Bachelor's programmes at a research university:
- Administration and Organisation
- Communication Science
- International Bachelor Communication and Media (Erasmus University Rotterdam)
- Psychology incl. minor Communication and Information Studies (CIW)
You will be eligible for the Master's programme in Communication Science if you have completed any Bachelor's programme at a research university, provided the Admissions Committee establishes that you meet the following three criteria:
- You have obtained at least 10 ECTS credits for quantitative statistics at the level of the subjects S_DIS (Descriptive and Inferential Statistics) + S_QNRM (Quantitative research methods). You are knowledgeable about multiple regression, (M)ANOVA, factor analysis, moderation and mediation analysis;
- You have obtained at least 10 ECTS credits for subjects with content related to communication science;
- You have experience in conducting empirical research.
English language requirements
To be admitted to the master's programme all applicants must meet the following results in the English language test (no older than 2 years):
- IELTS score with a minimum of 7.0
- TOEFL score paper based test: 600
- TOEFL score computer based test: 250
- TOEFL score internet based test: 100
- Cambridge Certificate in Advanced English (CAE): A or B
- Cambridge Certificate of Proficiency in English (CPE): A, B or C
- VU TOEFL-ITP: 600 (only valid for VU University Amsterdam)
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The Master's programme in Communication Science features theoretical enrichment together with putting theory into practice in the professional field. You will be trained to put theoretical knowledge to use in societal issues.
In the first semester you will take subjects that are part of your track. Moreover, you will take two methodology and statistics modules that focus on innovative data collection and analysis. In the first half of your Master's programme you will also take a course that teaches you to put scientific research into practice to solve communication issues: Science for Impact.
In the second part of your Master's programme you will take two optional subjects to broaden your knowledge or to explore issues in more depth. The optional subjects that you can take are Internal Communication and New Media, Branding and Design, Social Marketing, Storytelling: the Persuasive Power of Narratives, Privacy, Self-disclosure and Big Data, or Social Robotics. You will also start your Master's thesis in the second semester. One of your lecturers (who are all leaders in their field) will supervise you in your research on the latest developments in communications and media.
- Media Psychology
- Marketing and Corporate Communication
- Political Communication, Digital News and Public Opinion
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
- Tuition fee for EU: € 2,209
- Tuition fee for NON-EU/EEA: € 16,830
Having gained your Master's degree in Communication Science you will be able to look analytically at communication issues. You will understand the effects of media on society and the workplace. You will be able to identify communication problems and know how to solve these problems.
In an ever-changing media landscape, a Communication Science degree will make you a sought-after expert who is versatile and deployable in various sectors now and in the future.
Our graduates often end up working for large offline and online communication agencies or in the communication department of an organization. And at a later stage we often see our alumni advance to roles in which they become responsible for the communication strategy of corporations and government organizations, including breweries, ministries, online platforms, chain stores, media companies and NGOs. Yet another group of students ends up working more hands-on at smaller organizations or agencies where they combine communication strategy and its implementation.
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About this institute
Welcome to Vrije Universiteit Amsterdam
Vrije Universiteit Amsterdam (‘VU Amsterdam’) is an internationally renowned research university founded in 1880. The university offers over 175 English-taught programmes at Bachelor’s, Master’s and PhD level to more than 26,000 students from all over the world. Students and staff...
Why study at Vrije Universiteit Amsterdam
With more than 24,000 students, of which 4,088 are international, VU Amsterdam conducts cutting-edge research into problems of societal and scientific importance.
They distinguish themselves in research and education through four interdisciplinary themes:
- Human Health and Life Sciences
- Science for Sustainability
- Connected World
- Governance for Society
As a student this will help you to look beyond the boundaries of scientific disciplines, and to seek for tangible solutions for a better world.
In addition, VU Amsterdam regards diversity, whether in culture, conviction, nationality or prior education, as source of innovation and progress, and hence as special strength.
The Dutch higher education system has been ranked in the top 10 by Universitas 21. In the first Times Higher Education University Impact Ranking, VU Amsterdam is ranked 16th worldwide. In this ranking, universities are assessed based on Sustainable Development Goals (SDGs) in order to measure the impact of the universities on society. In the Academic Ranking of World Universities 2018 (Shanghai Ranking) VU Amsterdam holds the 104th position. The international QS World University ranking 2021 places the Vrije Universiteit at number 236 in the world, which means the Vrije Universiteit belongs to the top 20% of the world.
At VU Amsterdam, the teaching style can be described as student-centred: they encourage students to develop their own opinions through independent and creative thinking. This means that teaching is mainly conducted in small tutorials, where interactivity is the norm rather than the exception. At every opportunity, students are encouraged to engage in constructive dialogue with their professors.
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