
Program description
Bachelor in Business Analytics
In today’s data driven world, organizations need expert judgement and sharp analysis to ensure they make the right decisions. Business Analytics enables you to harness the power of data science, big data, statistics and machine learning to optimize results and achieve strategic objectives.
Your ability to combine insights from mathematics, computer science and economics with highly developed quantitative and communication skills will make you key to the success of any organization. The connections you make and the solutions you create allow you to make the most of data assets in the world of business and beyond.With this essential expertise at your fingertips, you will be a hot property for prospective employers. Make Business Analytics your gateway to an international graduate career.
Why study Business Analytics?
In a world where the data available to businesses is growing exponentially and corporate strategies are growing ever more complex, Business Analytics holds the key. This fascinating subject fulfils the enormous demand for data driven and mathematically sound solutions.
What you will learn
Business Analytics is all about turning big data, data science and machine learning into smart decisions. You will learn
- how to collate, clean and manipulate large data sets
- how to analyse these data using statistics and data mining techniques
- how to use your findings to predict the future and make optimal decisions
The programme offers a unique combination of mathematics, computer science and business administration. In addition to challenging you academically and giving you a firm theoretical foundation, there is a strong emphasis on developing your practical, collaborative and communication skills.
A broad, rich programme
Business Analytics goes beyond the focus on modelling, optimization and theoretical statistics. It offers you a broad and rich learning experience. You will apply statistical analysis and forecasting methods, pinpointing the problems that arise in an organization and the action that needs to be taken. This makes you a versatile all-rounder with a skillset that makes you indispensable to every organization that has its sights set on the future.
Maths: part of the package
You don’t need to be a mathematical genius to thrive in the world of Business Analytics. That said, maths is an important part of the programme and you do need an aptitude for and an interest in maths to give you the strong quantitative and analytical background you need to succeed as a business analyst.
Admission requirements
Candidates with a non-Dutch pre-university school diploma:
- A diploma equivalent to a Dutch VWO diploma
- Proof of sufficient proficiency in Mathematics
- Proof of sufficient proficiency in English
Does this course require proof of English proficiency?
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Learn moreTuition fees
- EU-EER students fee: € 2,168
- NON-EU students fee: € 12,510
Qualification
On completion of this program, students will receive a Bachelor in Business Analytics.
Continuing studies
If you are looking for a degree that will be your springboard to an international graduate career, look no further. We estimate that around 95% of Business Analytics graduates go straight into full-time employment on completing their studies. And of course, studying in Amsterdam means you have a wealth of international business opportunities right on your doorstep.
In high demand
Both the private sector and the public sector are constantly looking for ways to increase efficiency and effectiveness. Your skills as a Business Analyst are in such high demand that you may even receive job offers before you graduate or at the company where you completed your work placement. And there’s more: even during your studies you can easily find yourself taking on a part-time job as a junior data analyst or programmer. While your fellow students are waiting tables or stocking shelves, you could well be generating extra income while picking up highly relevant work experience.
The world at your feet
A degree in Business Analytics opens the door to all kinds of career opportunities (see chart below). Major international companies such as Google, Booking.com or KLM are all on the lookout for talented Business Analysts.
You could enter a graduate consultancy position with leading firms such as Deloitte, Accenture, EY and PwC. Or why not pursue a career as a datamining specialist or risk manager in the financial sector?
There are also prospects aplenty in the world of academic research . Much of the applied research generated by our partnerships with industry is carried out by our graduates who have pursued their academic ambitions at PhD level.
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About this institute

Welcome to Vrije Universiteit Amsterdam
Vrije Universiteit Amsterdam (‘VU Amsterdam’) is an internationally renowned research university founded in 1880. The university offers over 175 English-taught programmes at Bachelor’s, Master’s and PhD level to more than 26,000 students from all over the world. Students and staff...
Why study at Vrije Universiteit Amsterdam
With more than 24,000 students, of which 4,088 are international, VU Amsterdam conducts cutting-edge research into problems of societal and scientific importance.
They distinguish themselves in research and education through four interdisciplinary themes:
- Human Health and Life Sciences
- Science for Sustainability
- Connected World
- Governance for Society
As a student this will help you to look beyond the boundaries of scientific disciplines, and to seek for tangible solutions for a better world.
In addition, VU Amsterdam regards diversity, whether in culture, conviction, nationality or prior education, as source of innovation and progress, and hence as special strength.
The Dutch higher education system has been ranked in the top 10 by Universitas 21. In the first Times Higher Education University Impact Ranking, VU Amsterdam is ranked 16th worldwide. In this ranking, universities are assessed based on Sustainable Development Goals (SDGs) in order to measure the impact of the universities on society. In the Academic Ranking of World Universities 2018 (Shanghai Ranking) VU Amsterdam holds the 104th position. The international QS World University ranking 2021 places the Vrije Universiteit at number 236 in the world, which means the Vrije Universiteit belongs to the top 20% of the world.
At VU Amsterdam, the teaching style can be described as student-centred: they encourage students to develop their own opinions through independent and creative thinking. This means that teaching is mainly conducted in small tutorials, where interactivity is the norm rather than the exception. At every opportunity, students are encouraged to engage in constructive dialogue with their professors.
Contact info
Vrije Universiteit Amsterdam
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