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Global Marketing (BA)

Vilnius University
3.5 years
Full time
Bachelor's degree
Scholarships available
01 September 2020
8,400 EUR
Vilnius University

Program description

Global Marketing (BA)

The objective of the study programme is to train highly qualified marketing specialists who can work in the marketing departments of Lithuanian and foreign companies as product, market or communication specialists, consultants or even managers, capable independently analyze markets, make product planning, pricing, logistics and communication decisions, initiating and executing various marketing activities, creatively apply interdisciplinary university education in an international business environment and be able to raise their qualifications independently.

Admission requirements

Each applicant is required to have a secondary school diploma or its equivalent:

  • The selection criteria are based on the weighted average of relevant grades recorded in the student’s transcript of academic records;
  • All applicants have to prove their English proficiency (IELTS 5.5+, iBT TOEFL 65+);
  • Application process is described on Website of Vilnius University. Follow the steps to apply for the programme.

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Program content

Semester 1

  • Business Creation and Management
  • Theory of Economics
  • Fundamentals of Marketing
  • Management
  • Business Law
  • Corporate Social Responsibility and Ethics

Semester 2

  • Global Business
  • Consumer Behaviour
  • Business Statistics
  • Information Technologies
  • Fundamentals of Accounting

Semester 3

  • International Marketing
  • Fundamentals of Intercultural Management
  • Service Marketing
  • Retail Management and Marketing

Semester 4

  • E-Business
  • Product and Brand Management
  • Pricing and Sales Promotions
  • Personnel Management

Semester 5

  • Fundamentals of Marketing Research
  • Marketing Communication
  • Business-to-Business Marketing and Personal Sales
  • Business Logistics

Semester 6

  • Marketing Management
  • Marketing Analytics
  • Digital Marketing
  • Course Paper

Semester 7

  • Professional Internship
  • Bachelor's Thesis

Tuition fees

The tuition fees for this programme are €2400 per year. 

Scholarships & funding

For more information about scholarships and funding, please send us an information request or visit our website.

Continuing studies

Graduates of Global Marketing programme can continue their education in one of the numerous Master programmes in the fields of management, business, marketing, accounting, economics.

Career opportunities

Graduates' knowledge and skills will enable them to work and take different levels in commercial companies:

  • In small and medium-sized enterprises, they will be able to work in marketing departments, as manager
    (product, market, export, sales or communications manager) and as senior professionals;
  • Senior specialists and specialists in the field of marketing of multinational companies and large Lithuanian companies;
  • Also work in a specific field in companies offering specific marketing services (research, advertising, public relations, sales promotion) and consultancy services.

Request info

Want to know more about this program, Global Marketing (BA)? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.


About this institute

Vilnius University

Vilnius University

Established in 1579, Vilnius University is Lithuania’s leading academic institution, ranking in the top 20 of universities in the region (Emerging Europe & Central Asia QS University Rankings 2018). More than 20,000 students are currently studying on over 70 bachelors...

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Why study at Vilnius University

  • Vilnius is one of the top 100 cities according to QS Best Student Cities 
  • Vilnius University is number 1 in Lithuania.
  • Vilnius University is a leading higher education institution in student involvement in scientific work.

Contact info

Vilnius University

3 Universiteto St.
LT-01513 Vilnius

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Request information

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