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Digital Marketing (MA)

Vilnius University
1.5 years
Full time
Master's degree
Vilnius University

Program description

Digital Marketing (MA)

In the age of technology when the world is overfulfilled with information, marketing is no longer just a struggle of goods, but also a struggle of stories and images. The aim of this study program is to educate marketing and communication professionals who are capable to create user-friendly business stories, and to be able to manage the image of companies and products, as well as quickly and effectively solve communication crises, and developed marketing and communication strategies.

Admission requirements

  • Bachelor`s degree or its equivalent in Business and Administration of Economics or not less than 1 year working experience in a field related to the program.
  • English language proficiency - the level not lower than B2 (following the Common European Framework of Reference for Languages (CEFR).

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Program content

Key Learning Outcomes

  • Project management. You will be able to make decisions and execute marketing activities both in the local and international market, as well as divide complex problems into specific tasks.
  • Strategy of digital marketing. You will be able to choose the most appropriate marketing actions for your business in the digital space.
  • Analytical skills. You will be able to analyze marketing data and understand consumer behavior in the digital space.
  • Working with communication. You will be able to give critical evaluation of marketing communication and plan digital marketing actions.

For more information about program content, please visit the institute's main website.

Scholarships & funding

For more information please send us an information request or visit our website.

Tuition fees

The tuition fee is 4850 EUR/year.


Master`s Degree in Business Management.

Career opportunities

Program's aim is to prepare Digital Marketing professionals who can efficiently lead marketing projects in fast changing environment both in private and in public sectors.After graduation you will be able to manage campaigns and communication in social networks, as well as to work on digital advertising, media and traditional marketing projects.

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About this institute

Vilnius University

Established in 1579, Vilnius University is Lithuania’s leading academic institution, ranking in the top 20 of universities in the region (Emerging Europe & Central Asia QS University Rankings 2020). More than 21,000 students are currently studying on over 70 bachelors...

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Why study at Vilnius University

  • Vilnius is one of the top 100 cities according to QS Best Student Cities 
  • Vilnius University is number 1 in Lithuania.
  • Vilnius University is a leading higher education institution in student involvement in scientific work.

Contact info

Vilnius University

3 Universiteto St.
LT-01513 Vilnius

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Contact school

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